The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory
This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for in-app ads. These tools would be available for all inventory that comes from Mobfox SDK publishers. Partnering with Moat, we are able to provide advertisers and publishers a solution that ensures verified, high-quality inventory, and a greater means to track the effectivity of our advertisers’ ads.
“By pulling back the curtain on viewability metrics, we’re able to provide our customers with a clearer picture of their ads’ reception, giving them the tools they need to optimize the way they serve ads. We are proud to provide additional indicators at ad placement level for our partners to successfully run their campaigns, as we continue to enhance and expand our mobile and programmatic advertising capabilities,” said Kumaran Sambandam, SVP Global Demand, Mobfox.
Matomy Media Group acquires Mobfox: In 2014, Matomy Media Group, a global advertising performance company, acquired Mobfox. It added Mobfox’s ad technology into its own suite of advanced programmatic solutions.
Oracle acquires Moat in 2017: Oracle has scored a major martech moment just days before its marquee annual event, The Modern Marketing Experience 2017. The world’s leading cloud platform announced that it had signed a decisive agreement to acquire MOAT, a digital measurement company. Moat will join Oracle Data Cloud to enable marketers and publishers gain insightful results from their media campaigns.
As part of Oracle, Moat will connect data to consumer attention for better media experiences and business outcomes. With Moat’s acquisition, Oracle Data Cloud will now offer brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.
Recommended Read: TechBytes with Gil Klein, Managing Director, Mobfox