SSP

Media Buyers Can Now Access the Growing Digital Audio Space in India Triton Digital has announced a partnership with Pocket FM, India’s largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange…
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Stingray to leverage Hivestack's suite of supply-side technology to power digital audio advertising in real time Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company today announced the…
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Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company have announced a major partnership with XinChao Media, one of the largest elevator advertising screen providers in China, partially owned…
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Multicultural-Focused SSP Rapidly Rises to Top 10 in Revenue Performance Overall Among Mediavine's Monetization Partners Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to…
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Achieving 2X lift in campaign reach by shifting data application from DSP to SSP ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology and programmatic solution, announced preliminary results of the EMX Data Connected…
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Yahoo and Tubi partner to offer CTV streaming inventory and open demand via Yahoo DSP, simplifying the CTV planning and buying process Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough…
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IP protection company White Bullet and independent ad tech platform Smart AdServer today (29 September) announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.  White Bullet’s …
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Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a…
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As First SSP to Provide Real-Time Log Level Data, EMX Sets A Higher Standard for Industry Transparency ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology and programmatic solution, announced the launch of Exchange BI…
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Confiant, the company that introduced the industry's first real-time creative verification solution for programmatic advertising in 2017, has released its Malvertising & Ad Quality Index (MAQ) for Q1 2021. The MAQ report is a quarterly…
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Triton Digital®, the global technology and services leader to the digital audio and podcast industry, today announced a partnership with PayTunes, India’s only Audio Ad Aggregation Platform to integrate the PayTunes DSP with Triton’s…
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Leading Global Video Advertising Platform Connects Advertisers with Redbox's Free Live TV and Free On Demand AVOD Content SpotX, the leading global video advertising platform, announced a new strategic partnership with Redbox to serve as…
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GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding to recent global events…
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Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display…
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As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience.…
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Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising…
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Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier…
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Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an…
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It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers…
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