Browsing Tag

SSP

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less

GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding to recent global events that have led to a surge in supply and steadily declining demand by adjusting ad operations to increase efficiency and performance. The Coronavirus continues to threaten economic stability. As a result, spending on advertising has been slashed, while time spent online has skyrocketed,…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners

As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience. Enter Server-Side Platforms or SSPs: It’s their role to help publishers manage the dynamic programmatic buying process while keeping their readers happy. Over the years, Server-Side Platforms have expanded their functions and responsibilities. Today, many SSPs include ad-exchange…

Simplifying Mobile Programmatic Advertising

Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp Mobile Programmatic Advertising Concepts Mobile Programmatic advertising was first initiated in the year 1994. Its potential and application are vast for the marketing community. Programmatic advertising further simplifies and optimizes targeted advertising. It also nullifies the role of human beings in ad-trade wherever possible. Before programmatic advertising, ad-buyers and…

How ‘More of the Same’ Threatens the Future of Digital Advertising

Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising industry in recent years. In many ways, the ad tech community has holistically failed its clients, and nearly everyone has reached the collective consensus that something must change. The efficacy of blockchain as a solution in programmatic digital advertising has been at the forefront…

PubMatic and Ringier Partner to Drive Programmatic in the Romanian Market

Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier Romania, the leading publisher in the country and part of the world’s largest international media company, Ringier AG, to help further develop programmatic in the Romanian market. The partnership sees Ringier become PubMatic’s preferred partner in Romania and Ringier adopt PubMatic’s…

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…

What Platforms Can Do To Increase Transparency For Publishers

It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers combat the growing problem themselves? In many ways, programmatic has failed publishers. Media companies are juggling a range of revenue streams, still trying to understand what will be core to the business. According to the Reuters Institute, most publishers think subscriptions will be…

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According to BIA/Kelsey, US local television advertising revenue is expected to hit $20.8 billion this year. At the heart of this robust marketplace, is a series of technological advancements revolutionizing the way local TV advertisements are bought and sold. Powered by automated inventory transactions and the growth of supply-side platforms (SSPs), the future of local linear TV advertising is as powerful…

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to surrender their audience data and compete with Facebook for traffic. Meanwhile, Instant Articles lines the pockets of the social media giant and helps it develop even greater targeting abilities. The walled gardens derive their power from their goldmines of data. They use the data as they…

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for in-app ads. These tools would be available for all inventory that comes from Mobfox SDK publishers. Partnering with Moat, we are able to provide advertisers and publishers a solution that ensures verified, high-quality inventory, and a greater means to track the effectivity of our…

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry - Brands, Publishers, Agencies and Advertising Technology - for an exclusive Advertising Week Europe event in London. Also Read:  GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem The Programmatic & Media industries are…

AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within the AppNexus Marketplace Had an ads.txt File AppNexus, the world's leading independent advertising technology company, today announced that it automatically, and without exception, enforces publishers' ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform (APP). The company was an early promoter of ads.txt, the IAB initiative that gives publishers a…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors Leading video advertising technology provider HIRO Media has announced the world’s first ‘Safe SSP,’ for advertisers, content owners and publishers. HIRO’s Safe SSP is branded as the only publisher-centric solution that enables publishers to block malicious advertisements in real time. The video advertising technology provider developed the Safe SSP platform in response to…