As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to …
Simplifying Mobile Programmatic Advertising
Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp …
How ‘More of the Same’ Threatens the Future of Digital Advertising
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly …
PubMatic and Ringier Partner to Drive Programmatic in the Romanian Market
Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform …
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem Simplaex, announced the beta-launch of Rivr, its new …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising
Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According …
How SSPs and Publishers Can Break the Walled Gardens
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. …
MobFox Partners with Moat to Enhance Viewability for Advertisers
The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics …
HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe
HIRO Media’s Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO …
AppNexus Enforces Ads.txt in Broader Push for Industry Transparency
By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within …
Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns
Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys …
HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology
HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious …