SSP Archives — MarTechSeries

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According

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Shereta Williams6 days agoApril 19, 2018 0 117

Guest Authors

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens.

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Benjamin HanszApril 17, 2018, 5:33 pmApril 17, 2018 0 104

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics

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MTS Staff WriterMarch 15, 2018, 11:26 pmMarch 15, 2018 0 258

Native & Programmatic Advertising, Video Advertising

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

HIRO Media’s Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO

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prwebMarch 14, 2018, 11:09 pmMarch 14, 2018 0 167

Analytics, Native & Programmatic Advertising

AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within

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PRNewswireMarch 1, 2018, 7:58 pmMarch 1, 2018 0 393

Native & Programmatic Advertising

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys

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Sudipto GhoshFebruary 26, 2018, 6:50 pmFebruary 27, 2018 0 672

Brand Safety, Native & Programmatic Advertising

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious

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Sudipto GhoshSeptember 29, 2017, 4:44 pmSeptember 29, 2017 0 596

Mobile Advertising

Gamma Partners with Viber to Bring Optimized Ad Formats to Brands, Agencies and Media Buyers in Asia

Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetization of inventory

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Sudipto GhoshSeptember 7, 2017, 8:27 pmSeptember 8, 2017 0 563

Interview with Anne Gretland, CEO, FotoWare

Interview with Cary Lawrence, Co-Founder, SocialCode

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

TechBytes with Alex Wright, Head of Insight, Blis

TechBytes with Wailin Wong, Host, Basecamp

TechBytes with Maribeth Ross, SVP Marketing, Monetate

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

Will AI Really Be The Death Of Human Intelligence?

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

The Ad Exchange’s Place in a First-Price World

Is Amazon Ads The Right Move for Your Business?

Three Misconceptions About Public Relations

Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

Dailymotion Player Technology Updated to Empower Digital Publishing

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

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