Moat Archives — MarTechSeries

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan ShchoriVP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have

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Sudipto GhoshApril 3, 2018, 4:30 pmApril 3, 2018 0 414

B2B Commerce, Staff Writers, Video Marketing

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the

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Sudipto GhoshMarch 29, 2018, 6:30 pmMarch 29, 2018 0 310

Analytics, Native & Programmatic Advertising

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics

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MTS Staff WriterMarch 15, 2018, 11:26 pmMarch 15, 2018 0 245

In App Marketing, Mobile Advertising

AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the

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Sudipto GhoshFebruary 13, 2018, 11:45 pmFebruary 13, 2018 0 492

AI/ML, B2B Data, Customer Experience Management, Data Management Platforms, Digital Asset Management, People-Based Marketing, Staff Writers

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in

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Sudipto GhoshDecember 29, 2017, 9:59 pmDecember 29, 2017 0 1146

Audience Data, Tech Bytes

Programmatic Tech Bytes with John Snyder, CEO at Grapeshot

Last month, Grapeshot partnered with Vice Media to help brands maximize ad effectiveness with a customized brand safety solution. Grapeshot’s

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Sudipto GhoshJune 23, 2017, 1:12 amJune 23, 2017 0 651

Brand Safety, Mobile Advertising

xAd Partnership Model Addresses Issues in Viewability, Ad Fraud, and Brand Safety

Momentum with xAd partners including DoubleVerify, Integral Ad Science, Pixalate, and Moat mitigate brands’ concerns around mobile advertising xAd, the

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Sudipto GhoshMay 23, 2017, 8:44 pmMay 23, 2017 0 309

Audience Data, B2B Data, Video Advertising

Oracle Data Cloud Adds More Muscle to Brand Safety and Viewability with Moat’s Acquisition

MOAT is now an Oracle Company. By acquiring MOAT, Oracle Data Cloud will offer brands and publishers a full suite

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Sudipto GhoshApril 19, 2017, 4:20 pmApril 27, 2017 0 529

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

Interview with Alex Collmer, Founder & CEO, VidMob

Interview with Nick Ashmore, VP Marketing, ResponseTap

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

TechBytes with Mark Langsfeld, VP, Analytics Innovation, Anexinet

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

What Martech Partnerships Really Say About the State of Digital Marketing

How SSPs and Publishers Can Break the Walled Gardens

How to Reduce Risk and Start Strong When Going Global

How Relationship Intelligence Affects Your Success

Here is What’s Wrong With CRM

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments

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