Moat

Vivendi-owned video platform Dailymotion launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics. The Dailymotion…
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Turbo Systems, the first universal, no-code engagement platform, announced an $8 million Series A funding round. Led by Mayfield, an investor in ServiceMax, Marketo, Moat, Outreach, Hashicorp and several other leading SaaS/Cloud companies,…
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YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video…
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Advertisers will be Able to Use Moat's Measurement Platform for Facebook's New Video Ad Play Metric Facebook announced that it is changing the way its 3-second and 10-second video view counts are calculated. Until recently, these video…
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The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren,…
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"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably…
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Now, Moat Shall Offer Video Viewability and Attention Measurement Across the Major US Digital Platforms Oracle's Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today…
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The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud's Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing their efforts to strengthen brand safety technology, Oracle has now acquired…
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Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the Right Way Now, LinkedIn Can Also Add Native Video Directly In a major announcement for marketers and…
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The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for…
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New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the ad quality video marketplace, has announced that the company is fully compatible with all major…
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In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to…
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