The international ‘Festival of Creativity’ and ‘Thermopylae’ for global advertisers, Cannes Lions, is just a few days away. In keeping …
Interview with Ziv Elul, CEO, Fyber
"Demand still far outweighs supply when it comes to video inventory." Tell us about your role and how you got …
TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen
Maureen Polo, SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics …
Oracle’s Moat Is Now a LinkedIn Partner for Video Viewability and Analytics
Now, Moat Shall Offer Video Viewability and Attention Measurement Across the Major US Digital Platforms Oracle’s Moat, a SaaS analytics …
Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety
The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud’s Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing …
TechBytes with Idan Shchori, VP Global Monetization, Playbuzz
Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers …
The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns
Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the …
MobFox Partners with Moat to Enhance Viewability for Advertisers
The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics …
AdColony Announces Full Compatibility with IAS, Double Verify and MOAT
New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the …
Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year
In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in …
Programmatic Tech Bytes with John Snyder, CEO at Grapeshot
Last month, Grapeshot partnered with Vice Media to help brands maximize ad effectiveness with a customized brand safety solution. Grapeshot’s …
xAd Partnership Model Addresses Issues in Viewability, Ad Fraud, and Brand Safety
Momentum with xAd partners including DoubleVerify, Integral Ad Science, Pixalate, and Moat mitigate brands’ concerns around mobile advertising xAd, the …
Oracle Data Cloud Adds More Muscle to Brand Safety and Viewability with Moat’s Acquisition
MOAT is now an Oracle Company. By acquiring MOAT, Oracle Data Cloud will offer brands and publishers a full suite …