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Adyen Announces International Mobile App Payments Agreement with McDonald’s

Payments Platform Will Begin Roll out in the UK in Q1 2020 Adyen, the global payments platform of choice for many of the world's leading companies, announced that it has entered into an agreement to make Adyen's payments platform available to McDonald's markets globally, beginning with the U.K. early next year. "With Adyen's scalable platform, McDonald's will be able to continue to provide customers a seamless experience through a variety of payment methods that align with the unique needs of our markets," said Leandro…

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…

Plexure launches AI Driven Analytics Studio, Following McDonald’s Investment

Hot off the heels of strong 2019 financials -- which included the ultimate vote of confidence from McDonald's, who purchased a 9.9 percent stake in the company - NZX listed Plexure, has announced the release of its new product, Analytics Studio. Plexure, a leader in mobile engagement software, has transformed itself in the last two years to become a self-sustaining, cash flow positive business, and tripled its share price along the way. The announcement of its Analytics Studio is a step towards Plexure's…

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather,…