Browsing Tag

media and advertising

The NAACP Partners with Getty Images to Amplify Black Voices

Getty Images, a world leader in visual communications, is partnering with the NAACP, the largest social justice organization, to amplify and expand the visual narrative of the Black community as it relates to characterizations in media and advertising on a national scale. In the coming months, the civil rights organization will collaborate with Getty Images to elevate the work of photographers, videographers, and illustrators who are telling stories about the Black experience. Additionally, both organizations will develop…

Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development

Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards The Partnership for Responsible Addressable Media extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA. Zemanta Debuts Next Generation of Autopilot  Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing…

Samsung Ads Extends Its European Programmatic Offering, Giving Advertisers Access for the First Time to Acr-Powered Programmatic TV Video…

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung's proprietary audience segments powered by automatic content recognition…

Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

The new brand identity underpins the company's transformation into a standalone, tech-forward company Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit,…

Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a…

Merkle Launches New Consumer Experience Sentiment Report, Exploring Consumer Preferences and Perceptions

First edition reveals the importance of brand authenticity and reputation, product quality, and price Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020,…

Nielsen Announces Broad-Based Optimization Plan To Accelerate Transformation

Nielsen Holdings plc announced a broad-based optimization plan to drive permanent cost savings and operational efficiencies, as well as to position the Company for greater profitability and growth. Nielsen is prioritizing resources to focus on key strategic initiatives, higher margin products and services, and greater efficiency. As part of the plan, the Company will exit several smaller, underperforming markets and non-core businesses in the second half of 2020. Nielsen expects the plan to be substantially completed in 2020…

Nielsen Global Connect Appoints Chief Financial Officer

Seasoned Financial Executive Chandler Bigelow Joins Nielsen Global Connect Global measurement and data analytics company Nielsen announced the appointment of Chandler Bigelow as Chief Financial Officer for the Nielsen Global Connect business. Bigelow joins Nielsen Global Connect from Tribune Media Company where he served as the company's CFO. With close to three decades of proven success at public and private companies, Bigelow brings significant expertise in leading corporate finance strategy, with strong capital markets…