AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA.
Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing results of the new Autopilot include 168x faster discovery phase, up to 2x lower average Cost-Per-Click (CPC), and up to 60% higher Click-Through Rate (CTR).
Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand-side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR).
Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, announced the 2021 Creative Forecast, which predicts what creative dimensions of an advertisement, such as imagery, colors, and copy, will have the highest performance on platforms like Facebook and Instagram.
The International Advertising Association (IAA), the world’s only globally-focused integrated marketing communications trade association, announced its upcoming annual conference, Brands: The Engine for Economic Revival – which will be delivered virtually for the first time. With the overarching theme of “why brands matter”, the event will deliver a packed agenda that focuses on the importance brands play for economic recovery post-COVID-19.
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