Browsing Tag

Media and Entertainment

Blippar Closes $5 Million Pre-Series A Funding Round

Blippar, the leading Augmented Reality (AR) technology company, announced it has closed a $5 million funding round. The pre-Series A round was co-led by Chroma Ventures, the investment arm of Paddy Burns’ and Chris van der Kuyl’s gaming company 4J Studios, and West Coast Capital; the private equity arm of Scottish entrepreneur Sir Tom Hunter and family. Canadian entrepreneur Anthony Lacavera also contributed to the round through his Globalive Capital investment firm. The new investment reinforces Blippar’s position as…

ITV Leverages Stardog’s Enterprise Knowledge Graph Platform to Assist its Digital Transformation & Maximize the Value of Rights

Stardog, the leading Enterprise Knowledge Graph platform provider, today announced that ITV, a media and entertainment company based in the U.K., has selected Stardog to help manage its content rights to optimize content delivery to consumers. Connecting and aligning critical rights data from disparate sources, Stardog's platform is designed to be one of the foundational components of ITV's business-wide rights management service, enabling business users to determine who can exploit its content. Leveraging Stardog, ITV has…

IAB 2021 NewFronts: “Living the Stream” Is The New Cultural Zeitgeist

Buyers and Content Creators Gather to Learn How to Navigate -- and Thrive -- in a World of Streaming Everything On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and innovative upstarts in media and entertainment including first time presenters A+E Networks, Amazon, Entercom, Estrella Media, Penske Media, and VIZIO. Channel Factory, OpenAP, Oracle Advertising, Spectrum Reach, and TEGNA will also present insights for the first time. Marketing Technology…

Comcast Technology Solutions Gives Advertisers Greater Campaign Visibility and Control Across Complete Video Landscape With New Video Ad…

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater…

Alteon Production Ecosystem Taps Media Industry Veteran Lior Berezinski as VP of Product

The team behind Alteon, a new production ecosystem, has tapped media and entertainment industry veteran Lior Berezinski to be VP of Product. Berezinski has spent two decades in the media and entertainment space, working with both content creators and software companies to improve digital-media workflows, manage projects and draft roadmaps for multimillion-dollar projects. Marketing Technology News: RTB House Wins 2021 Best Places To Work Award Berezinski has previously worked with major studios, including Disney…

NBCUniversal Expands U.S. Addressable Footprint to 45 Million Households With New Charter Communications Partnership

NBCUniversal announced a new advanced advertising agreement with Charter Communications, Inc. that will expand NBCUniversal’s U.S. household addressable footprint by nearly 40 percent to 45 million households, making it one of the largest offered in the market by a TV publisher. The agreement allows access to NBCUniversal to sell addressable campaigns on their own inventory across Charter’s Spectrum platforms.  Together, the companies are empowering advertising and agency partners to leverage dynamically inserted ads, using…

Anthem Sports & Entertainment Consolidates Broadcast Channels onto a Single Platform with Qumulo

Media and Entertainment Transforms Patchwork Content into a High-Performance, Highly Effective File Data Platform Company Lowers TCO. Anthem saved over 500 annual labor hours by consolidating 10 channels of broadcast content onto Qumulo, improving security, searchability and data management. Improved performance and reliability. Turbo-charged performance improves the customer experience and enables Anthem to meet tight deadlines with the highest quality work. Gains real-time visibility. With real-time operational…

Music.ly, TikTok, Triller and MoviePass Innovators Unite to Create Digital Media Disruption

Vinco Ventures, Inc. Executes Agreement to Complete a Plan of Merger with ZASH Vinco Ventures, Inc. and ZASH Global Media and Entertainment Corporation (“ZASH”), a U.S. based entertainment, content and distribution company, announced the signing of an Agreement to Complete a Plan of Merger subject to certain conditions, creating exciting acceleration and growth in live-streaming content, video-sharing, distribution and production within its own ecosystem. ZASH, led by media disruptor and financier Ted Farnsworth, Music.ly…

Firstlight Media Teams with Google Cloud to Deliver Next-Gen OTT

Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of Google Cloud capabilities, including: Agility to launch services in weeks, rather than months; Scalability for cost effective growth with customers' businesses and support for complex use cases; and Extensibility that…

ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast

Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box Powered by Adcuratio’s Groundbreaking Technology to Deliver Relevant Television Commercial Messaging at the Household Level ViacomCBS and DISH Media announced a significant industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad replacement was successfully executed on a select number of live campaigns across DISH’s…

Freestar Announces Significant Investment From Abry Partners

Partnership fuels the company’s growth and innovation heading into 2021 Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced a strategic investment from Abry Partners ("Abry"). Abry, a leading Boston-based private equity firm, manages over $5 billion of capital in its active funds and has completed more than $82 billion in transactions. Abry's investment is intended to help Freestar to provide its award-winning monetization services to more partners and pursue…

Amagi Expands Its European Operations

Amagi, a global leader in cloud-based SaaS technology for broadcast and streaming TV, announced that it has expanded its operations into France, DACH and NL markets, further strengthening its operations in Europe. The company, in the previous quarter, registered a YoY quarterly growth of 120%, and today supports more than 400 channels on its platform for a variety of services - linear channel creation, distribution and monetization, with 1000+ delivery end points. Industry veteran, Stefan Niesen, has recently joined Amagi…

ViacomCBS Appoints Raffaele Annecchino President and CEO, ViacomCBS Networks International

David Lynn to Leave ViacomCBS after 24 Years ViacomCBS, Inc. announced that Raffaele Annecchino has been appointed President and CEO of ViacomCBS Networks International (VCNI), effective immediately. He succeeds David Lynn, who is stepping down and will depart the company following a transition period. In his new role, Annecchino will oversee all of ViacomCBS’s media networks and related businesses outside the U.S. As part of this, he will be responsible for a portfolio of pay-TV entertainment brands and broadcast…

AWS and ViacomCBS Expand Strategic Agreement to Transform Content Creation and Delivery

Global media leader selects AWS as its preferred broadcast cloud provider to power one of the largest digital transformations in the media and entertainment industry Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, and ViacomCBS announced an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data…

Greenfly Launches Fan Activation Software to Rapidly Crowdsource & Share Authentic Content

Enables teams, organizations and brands to seamlessly collect content in once click; organize and share back on social to drive deeper engagement with the most loyal communities Greenfly, the digital media exchange platform founded by former MLB All-Star and Dodger player Shawn Green, announced the launch of its new fan activation software, Greenfly +Engage. Through this automated, one-click technology, marketing teams at sports, entertainment and consumer brands can now gather, organize and publish authentic photos and…

Global Enters Podcast Commissioning Partnership With Dentsu’s Story Lab

Launching With ‘Hunting Ghislaine’ From Lbc The New Six Part Podcast Investigating the Mysterious Life of Ghislaine Maxwell Global, the Media and Entertainment group have joined forces with The Story Lab, part of dentsu Creative, to create a series of new podcasts. The content and commercial agreement will see Global partner with The Story Lab to co-commission six original podcasts within the next 12 months. The project sees Global and The Story Lab collaborate for the first time, to uncover stories which can be…

Oxford Road Fortifies Executive Team – Appoints Steven Abraham As President, Brings On Kraig Kitchin And Jennifer Laine

Multiple appointments come as agency expands media client base, capabilities, and undertakes large-scale purpose driven initiatives Oxford Road, a leading agency in audio and spoken word media, announced three key additions to its executive team, as the company enters a new phase of growth and charts an expanded course of industry innovation and new initiatives. Widely respected global agency veteran Steven Abraham joins Oxford Road as its new President. Audio industry veteran and pioneer Kraig Kitchin joins as Strategic…

Ireland – Home of Halloween

Did you know Halloween began in Ireland? Halloween – a time for thrills, chills and wonderful traditions. But did you know that everyone's favorite spooky holiday began in Ireland? Trace Halloween right back to its origins and you'll find yourself in the mists of pagan Ireland over 3,000 years ago – a time when the ancient festival of Samhain was celebrated in the heart of Ireland's Ancient East to mark the beginning of winter. Marketing Technology News: Momo Announces New Executive Chairman and CEO At…

ViacomCBS Announces Leadership of Global Streaming Organization

Positions company to seize global opportunity in streaming through integrated strategy and structure across free and pay platforms Strengthens cross-house content and franchise collaboration across ViacomCBS streaming ecosystem ahead of Paramount+ launch in early 2021 Tom Ryan named President and CEO, ViacomCBS Streaming; Kelly Day, COO, ViacomCBS Networks International, to assume additional role of President of Streaming, ViacomCBS Networks International ViacomCBS announced a new leadership structure for its global…

The Walt Disney Company Announces Strategic Reorganization of Its Media and Entertainment Businesses

New Structure Designed to Further Accelerate the Company’s Direct-to-Consumer Strategy, in light of the Rapid Success of Disney+ Company’s Creative Engines Will Focus on Producing Content for DTC as well as Legacy Platforms, while Newly Centralized Distribution Group Will Oversee Commercialization and Distribution of All Content Globally Alan F. Horn and Alan Bergman, Peter Rice, and James Pitaro Will Lead the Company’s Three Content Creation Groups Kareem Daniel Named Chairman, Media and Entertainment Distribution,…