media buyers

New Capabilities Give Media Buyers, Sellers and Analysts Accurate and Precise Ratings as Well as an End-To-End Solution for Market Avails Videa, an online marketplace for automated television advertising, launched two new features for its platform that aim to transform some of the largest pain points for media buyers, sellers and researchers. The first is a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to an already end-to-end solution – from avail to order to post. The…

Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance - the ability to leverage data to achieve that state of marketer nirvana bringing together the right person, right message, right time and right context. But while Programmatic Media has come a long way in terms of its sophistication around Audience Targeting, it still lags when it comes to consumer reaction, perhaps the most relevant insight of all. The next evolution of programmatic must take lessons…