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media buying

Matrix Solutions Expands Ad Sales Platform to LATAM

Honduras-Based Grupo OPSA Deploys Matrix Solutions’ Monarch Media Ad Sales Platform  Matrix Solutions, a global ad sales platform built for media, announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Monarch will enable Grupo OPSA to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise. Grupo OPSA, the largest media group in Honduras, is comprised of several leading publications and digital platforms, including La Prensa, El…

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Sam Appelbaum’s Innovative, Client-Oriented Leadership YellowHammer Media Group recently announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception. AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders,…

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance

Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility, control and performance over their media planning and buying. Currently, Sizmek is ranked as a leading independent buy-side advertising platform delivering…

LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn Marketing Partner program. They’ve enlisted 19 new partners in three new categories— - Marketing Analytics - Audience Management - Media Buying Rely on LinkedIn Marketing Partner Program to Measure and Optimize ROI on MarTech Investments The LinkedIn Marketing Partner Program is a…