Browsing Tag

media campaigns

BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers

BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the management, distribution, and monetization of content, announces its socially-conscious program, Voices of Color. The program will target brands and advertisers looking to support BBTV's creators of color while tapping into multicultural consumers. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot According to Google research, people are more likely to consider or purchase…

Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a…