Browsing Tag

media landscape

MultiVu Adapts to Changing Media Landscape with Virtual Tactics for Comms Pros

We acknowledge that many comms professionals are working extra hard to meet the needs of their clients (and employees) during this extraordinary time. To best serve the needs of our own community, MultiVu is offering a suite of virtual/remote communications tactics that we've adapted as a necessity, so they don't require travel or in-person contact. "As MultiVu turns 18 next week, I'm amazed to reflect on the innovations in our – and more importantly, our clients' – worlds in just a couple decades. As we all continue to…

Why Brands Need to Own Their Technology and Data Assets

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to making decisions based on the information your brand needs, rarely does all of the information and ROI data you’re looking for arrive on a silver platter. It often shows up segmented, from various MarTech tools and sources and in different formats, making it difficult for brands to streamline and act upon that data and stay ahead of the curve.…