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Media Management

TechBytes with Ben Howell, Director, Product Management at Veritone

Please tell us about your experience as a Product Management leader through the COVID-19 crisis.  I’ve been with Veritone through an acquisition of my previous company, Wazee Digital, for almost a decade. For the last two and half years, I’ve led product management for Digital Media Hub, a cloud-native, AI-enabled media management platform, specifically designed for content owners to help them organize and monetize their content. The last nine months has been an interesting yet creatively-challenging experience. The…

Cision Names Tim Moylan Chief Revenue Officer

Cision, an industry-leading earned media management and media advisory platform, announced it has appointed software executive Tim Moylan as Chief Revenue Officer. Moylan is stepping into this newly created role as Cision accelerates its global growth strategies. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships "Tim has an impressive track record of leading high-performing teams and driving sustainable growth across global regions," said Abel Clark, CEO of…

EditShare and Blackbird Partnership Expands Cloud Video Editing Workflows

EditShare and Blackbird have joined forces to give media professionals more options when it comes to collaborating and editing video in the cloud. The integrated solution combines EditShare's EFS scalable storage, FLOW media management, and open APIs with Blackbird's cloud video editing and publishing platform. Optimized for both speed and mobility, Blackbird and EditShare connect users into the wider media ecosystem, making content of all types located across storage pools accessible in the proper formats for rapid editing…

Koddi Announces Channel Expansion and Partner Growth

Leading Technology Firm Expands Offerings and Resources to Enable Hotel Industry Rebound Koddi - a leading marketing technology company - announced that it recently expanded its presence into new channels for its travel vertical through its Koddi Ads program in an effort to help publishers monetize website traffic and create value for travel advertisers. The company also announced it has entered into new and expanded partnerships with some of the industry’s leading brands including Priceline®, KAYAK, and trivago, among…

Mediaocean Acquires Symsys To Expand European Operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

Global Survey Reveals 85% of PR Practitioners Are Missing out on Effective PR Tools and Techniques

80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…

Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising

Pandora to Originate and Manage More Than 35,000 Annual Audio and Display Ads with OpenText Media Management OpenText, the global leader in Enterprise Information Management (EIM), announced Pandora, the largest streaming audio provider in the US, selected OpenText Media Management as the asset storage and management application for its audio and display advertising. Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of…