mediarithmics

Despite a covid19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open & integrated Data Marketing platform with an €8M capital raise In an impending post-cookie world where dynamic consent management is key, mediarithmics, the 1st open and integrated European Data Marketing platform, secured a 8M€ funding round from existing (Jaïna Capital, Ventech) and new investors (Alliance Entreprendre, Adelie Capital)  to scale its technology solutions. “mediarithmics was…

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising DMP, DSP, CMP, Marketing Automation, and DCO technologies) — or as we call it more succinctly, a Universal Data Platform. I’m responsible for the planning, execution and delivery of strategy across the UK. This includes growing the mediarithmics client base and revenues amongst large publishers, e-commerce brands and media alliances by providing them with the best tools and…