Browsing Tag

mediarithmics

Business Reporter: A Great Tool For Advertisers to Better Organise and Leverage Customer Data

MTS Staff Writer Nov 9, 2021 0

How can a data-first marketing cloud increase customer lifetime value and generate revenue streams? In a video published on Business Reporter, Philip Raby, General Manager UK, mediarithmics explains how the deluge of customer data that the…
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Technology

mediarithmics Raises 8 Million Euro to Expand Into UK

MTS Staff Writer Jun 11, 2020 0

Despite a covid19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open & integrated Data Marketing platform with an €8M capital raise In an impending post-cookie world where dynamic…
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Guest Authors

DMP, CDP or UDP – What’s in a Name?

Graeme Finneberg Mar 25, 2019 1

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal…
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Interviews

TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics

Sudipto Ghosh Mar 20, 2019 0

Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising DMP, DSP, CMP, Marketing Automation, and DCO technologies) — or as we call it more…
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