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Messenger

Enhancing The Performance Of Facebook AdLibrary With A Browser Extension

AdLibrary Helper is a free Facebook ad spy tool. Its data comes from Facebook's official ad library As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. Its grant program for small businesses in this relentless pandemic is an obvious example in this regard. Apart from this laudable favor for small businesses, it also offers a handful of valuable resources for the advertisers. Facebook’s adlibrary is one such example. The library contains a collection of…

ManyChat Partners with Messenger from Facebook to Help Scale COVID-19 Efforts

ManyChat offers its Chat Marketing software pro bono to help protect our global community ManyChat, the number one Chat Marketing platform, has partnered with Messenger from Facebook to connect the public to government health organizations and UN health agencies actively supporting COVID-19 response efforts. ManyChat is offering free Pro upgrades for the duration of the crisis and has built specific templates to help these health organizations effectively share timely and accurate information with citizens around the…

Don’t Shoot the Messenger: How Chat Apps Became Political

During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app soon became one of the most downloaded apps in Hong Kong. Then its servers were hit by a cyberattack that its founder said came “mostly from China.” In the wake of Sri Lanka’s Easter bombings, the government blocked residents from accessing the country’s most popular social media and messaging apps, including Facebook, YouTube, WhatsApp, and Viber. According to officials, the…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?

For some, Mark Zuckerberg’s recent declaration that Facebook will be transformed into a ‘privacy-focused’ platform will be perceived as a tactical masterstroke. Not only does it address concerns around data privacy, but this new direction also protects the social giant against any potential legislation on the horizon. Lawmakers who have been applying pressure on companies, including Facebook, to tighten up on the content that is shared in the digital sphere will likely be appeased by such an evolution of how the core…

Messaging is the New Growth Channel For Marketers

Messaging has become the preferred method of communications for the global community. According to a 2018 eMarketer survey, by the year 2022, nearly 36% of the world's population (approximately 3 billion) will be using mobile phone messaging apps as one of their primary communications channel, including Messenger, WhatsApp, and others. Consumers crave fast, personalized communications channels to connect with the people and businesses that matter to them. However, there is a disconnect between consumers' expectations for…

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…

Flyt Brings Messenger Payments to Hospitality with Facebook

Flyt Has Piloted the New Technology in the Uk at Wahaca's Charlotte Street Location UK tech company Flyt was recently showcased at Facebook's annual F8 Conference keynote, alongside an announcement that its award-winning Pay at Table solution is now available on Facebook Messenger, allowing consumers to pay through Messenger apps and web. This marks the first time this type of payment service will be available via Facebook and is the first payment enabled chatbot experience on Messenger in Europe, and amongst the first…

Conversocial Reveals Success Metrics on Messenger as a Customer Service Channel

Messenger Proves 83% More Cost Effective for Volaris Over Other Customer Service Channels Conversocial, the leading digital care platform for social messaging, announced findings from its first customer case study on Facebook Messenger customer chat, demonstrating just how valuable Messenger can be as a customer service channel. In November 2017, Conversocial became one of the first platform providers to participate in the closed beta launch of Messenger Platform's customer chat, a new capability that enables customers…

Scrapping Email: How Millennials are Changing Workforce Communication

The workplace is evolving, especially as millennials become the vast majority of the workforce. This demographic is growing – representing 38 percent in 2017 from just under 25 percent in 2011 according to Paychex, and is influencing how we conduct business, manage people, and communicate. Until now, email has been the pervasive medium for organizations to communicate, however, new messaging platforms are challenging the status quo to serve the needs of millennials. Whether working at a desk or in the field, email is not…

Bots Are Failing And Here’s Why

A new chatbot pops up almost every day. Facebook, for instance, claimed 100,000 unique bots for messenger back in April 2017.  But despite their number, many of them are failing to impress, leaving users underwhelmed and frustrated. But why are so many of them failing to impress?  There are five key things to keep in mind when answering this thorny question. You need a brilliant bot or your users will try it once and never come back. It has to be an end to end brilliant solution & it needs to be conversational! One…