Browsing Tag

Metamarkets

What We Learned From MarTech CEOs in 2017

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up of some crucial learning from the last year in MarTech Interview Series. "Bots Will Empathize" Alok Kulkarni - CEO, Co-Founder, Cyara: The very dynamic nature of providing a personalized service to the consumer with a bot can be challenging because of the vast minutiae involved with…

Snap Inc Acquires Metamarkets To Boost Snapchat Ad Data Analytics

Snap Inc, the Parent Company of Snapchat, Has Reportedly Acquired Metamarkets for the Programmatic Ad Data Analytics on Their Popular Social Media App Snap Inc is said to have acquired ad tech start-up Metamarkets, according to industry experts. Metamarkets offers data tools to some major names in media and programmatic advertising like Twitter, Oath, Applift, and so on. According to TechCrunch, citing anonymous sources, the technology and social media company most probably closed the deal to acquire Metamarkets for…