MetrixLab

After a successful launch for Social Video ads in the US Market in November 2019, MetrixLab has extended its innovative tool ACT Instant worldwide and across multiple ad formats, including TV and banner ads. The solution uses the machine and deep learning elements of artificial intelligence (AI) in combination with human insights expertise to predict advertising performance. The solution doesn’t require surveys or respondents and enables clients to pre-test advertising in as little as two hours. Uniquely, the enhanced tool…

The Digital, Mass Qual Approach Lets Brands Easily Engage Consumers in Their Creative Process MetrixLab has launched an innovative new tool which enables clients to quickly and easily engage consumers in the early stages of the creative development process. Immerse is a digital, mass qualitative research solution that’s fast, flexible and scalable. It provides brands with insights and inspiration to guide the development of their advertising campaigns, packaging designs and product innovation. Also Read: Prediction…

Captures Emotional Resonance Across Eight Domains MetrixLab has launched a new tool to enable clients to understand consumers’ emotional reactions to brands and brand communications. Avaya has been designed as an add-on module to complement the company’s existing research solutions portfolio, which spans brand engagement and product innovation. To research emotions effectively it is crucial to use a projective visual technique, rather than ask consumers to rationalize how they feel. The approach must be intuitive to…