MetrixLab Continues to Push Boundaries With AI Pre-Testing Tool
After a successful launch for Social Video ads in the US Market in November 2019, MetrixLab has extended its innovative tool ACT Instant worldwide and across multiple ad formats, including TV and banner ads. The solution uses the machine and deep learning elements of artificial intelligence (AI) in combination with human insights expertise to predict advertising performance. The solution doesn’t require surveys or respondents and enables clients to pre-test advertising in as little as two hours. Uniquely, the enhanced tool…