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Mike Anderson

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

TechBytes with Mike Anderson, Co-Founder and CTO,Tealium

Mike Anderson Co-Founder and CTO, Tealium Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and relevance among leading marketing teams. There are many reasons why marketers prefer to rely on CDPs rather than depending only  on data systems, including CRM and DMP. Mike Anderson, Co-Founder and CTO, Tealium, spoke to us about the CDP-Customer Intelligence relationship, and the increasing adoption of mobile-only CDP technologies for marketing.Tell us about your role at Tealium and…

Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product Capabilities  Tealium, the leader in real-time customer data solutions and enterprise tag management, has announced enhanced features of its privacy and consent management tools within the Tealium Universal Data Hub. Read More: Interview with Ron Jacobson, Co-founder, Rockerbox The company’s Privacy and Consent Manager empowers organizations to manage user preferences, affirmative…