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Mike Shehan

Akamai, SpotX and Yospace Team up to Go Live with Addressable Advertising at Scale

Akamai, SpotX and Yospace have set out the key principles of monetizing major live events over OTT in a white paper entitled “Go Live: Addressable, Ad-Supported, Live Video At Scale,” which was made available at the IBC Show in Amsterdam this month. Drawing from the technology companies’ wealth of combined experience in delivering and monetizing the largest live audiences in the world, the paper focuses on the three key pillars of major event television – monetization, scale and viewer experience – and outlines the…

SpotX Announces 100% ads.txt Compliance

Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch of a new infographic that highlights its 100% compliance with the IAB's ads.txt specification version 1.0.1. Since June 2017, SpotX has advocated for ads.txt adoption and helped educate publishers on the benefits of the Authorized Digital Sellers initiative, which is designed to empower publishers and distributors to declare who is allowed to sell their inventory.…

SpotX Releases New ‘Global TV and Video Trends’ White Paper

Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, the global video advertising and monetization platform, released a new white paper exploring the evolution of TV and digital video. Based on intelligence from select industry reports, the white paper entitled, "Global TV and Video: Five Trends Contributing To The Continued Rise of Digital" concludes that traditional methods of TV viewing remain popular due to television's ability to…