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Mintegral

Mintegral Earns Privacy Certification From ePrivacy

Mintegral, a programmatic advertising platform, announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Mintegral earned the ePrivacyseal EU, which attests to a product's compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mintegral's continued commitment to providing compliant and trusted online solutions. "Data security and…

Mindworks Introduces Template-Based Playable Ad Builder to Its Playturbo Platform

Creative studio Mindworks has announced the launch of a new feature for its playable ad platform Playturbo. This new feature allows advertisers to use a wide range of pre-built playable ad templates to facilitate playable ad creative production and to improve mobile campaign performance while reducing production costs. New Playturbo feature: playable ad templates Many brands and advertisers across all major markets and verticals have started implementing playable ads into their marketing stacks, thanks to their…

Mintegral Passes User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm

Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of users' personal information and other sensitive information during the collection and transmission process. Marketing Technology News: Allbound Named a Leader in G2Crowd Grid Report for Partner Relationship Management The…

Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements

Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic. The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with…

Mintegral Adds Support for Apple’s SKAdNetwork

 Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with iOS 14, app developers will…

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as a way to increase transparency within the adtech industry and provide complete visibility into its inner workings. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization The Move to Open-Source SDK Mintegral's move to open-source SDK allows mobile developers…

Mintegral Launches Playable Ad Creative Platform Playturbo

Leading mobile interactive advertising platform Mintegral and its in-house creative studio Mindworks announced the launch of Playturbo. This playable ad creative platform allows advertisers to customize their playable ads with significant flexibility What are playable ads and how do they benefit advertisers? A playable ad is essentially a mini-game where users get to experience the gameplay and core features of the source game, in an ad experience that can range from 10 to 30 seconds before being given the option to…

Mintegral Releases New Advertising Self-Service Platform

Leading mobile interactive advertising platform Mintegral announced that its self-service platform has just received a significant set of upgrades that will help advertisers tackle present-day challenges. Top media channels have become the main source of user acquisition for mobile advertisers. With the biggest players on the market, essentially creating a UA monopoly, small and medium-sized gaming advertisers are feeling the pressure. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature…

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open…

Mintegral Launches In-App Header Bidding Technology

Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ad-tech company to support this technology. Thanks to this new technology, mobile app publishers will have a better way to find the best buyer for each impression and increase their ad revenues. Mintegral Launches In-App Header Bidding Technology Header bidding is an advanced programmatic bidding technology that provides multiple…

Mintegral’s Ad Platform now Available on ironSource’s Mediation Platform

The programmatic and interactive advertising platform Mintegral announced the integration of its SDK into ironSource's ad mediation platform, with the aim of helping global publishers and developers monetize their mobile apps through Mintegral's Ad Platform on a large scale, especially within the APAC region. Once publishers and developers have integrated with Mintegral's SDK through the ironSource mediation platform, they will gain access to Mintegral's high-quality demand-side…