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Mintegral

Mintegral Releases New Advertising Self-Service Platform

Leading mobile interactive advertising platform Mintegral announced that its self-service platform has just received a significant set of upgrades that will help advertisers tackle present-day challenges. Top media channels have become the main source of user acquisition for mobile advertisers. With the biggest players on the market, essentially creating a UA monopoly, small and medium-sized gaming advertisers are feeling the pressure. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature…

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open…

Mintegral Launches In-App Header Bidding Technology

Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ad-tech company to support this technology. Thanks to this new technology, mobile app publishers will have a better way to find the best buyer for each impression and increase their ad revenues. Mintegral Launches In-App Header Bidding Technology Header bidding is an advanced programmatic bidding technology that provides multiple…

Mintegral’s Ad Platform now Available on ironSource’s Mediation Platform

The programmatic and interactive advertising platform Mintegral announced the integration of its SDK into ironSource's ad mediation platform, with the aim of helping global publishers and developers monetize their mobile apps through Mintegral's Ad Platform on a large scale, especially within the APAC region. Once publishers and developers have integrated with Mintegral's SDK through the ironSource mediation platform, they will gain access to Mintegral's high-quality demand-side…