Browsing Tag

MiQ

Scibids Technology Expands into U.S.

Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced today the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately. With Scibids, campaign managers leverage the most granular…

Prediction Series 2019: Interview with Jason Scott, CEO ANZ at MiQ

How did you arrive at MiQ, and what interactions you had with the technology team in the past? Before I was appointed by MiQ as CEO for ANZ, I spent several months working with them as a Consultant. During this time, I was impressed by the level of expertise, technological capabilities and dedication to our clients’ successes, demonstrated both by our commercial team in ANZ and our team of Data Scientists in Bangalore. From my perspective, the industry’s next wave of future growth will sit at the intersection of…

MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO. MiQ expanded its integration of Inscape's Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 million Smart TVs  against a…

Marketing Intelligence Company MiQ Announces The Appointment of Jason Scott in the NewlyCreated Role of CEO, ANZ

Joining in mid-October, Jason Scott will oversee MiQ’s impressive growth in ANZ and continue to expand the business across Media, Analytics and Technology. Scott comes to MiQ with a hugely impressive background, spanning two decades in the industry both locally and internationally. His most recent role in Australia was as the CEO of Allure Media. Prior to this, he was located internationally and held senior management positions at Microsoft including General Manager, Advertising for Asia, and General Manager of the…

MiQ Announces New Suite of Analytics Solutions to Generate Insights and Drive Real Business Growth

Incremental Lift, the First Solution Available Within the MiQ Measure Suite, Will Help Make Measurement More Actionable and Intuitive Through Incrementality and Optimization MiQ, the leader in Marketing Intelligence and connected programmatic solutions, has announced the launch of its new suite of analytics products, Measure. Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to…

MarTech Interview with Gurman Hundal, CEO at MiQ

"AI helps us make sense of large data sets and enables us to deliver better outputs and results for clients." Tell us about your role and journey into Marketing Technology. What inspired you to start at MiQ? MiQ (formerly known as Media IQ) officially launched in 2010. Leading up to MiQ’s launch, Lee Puri, Co-Founder, and I worked together at a boutique Digital Advertising network (he was my boss) where we learned the ins and outs of the industry. Most importantly, we gained early exposure to the Digital Advertising…

MiQ Announces Appointment of US CEO

Publicis Executive Sean Reardon Joins MiQ’s Leadership Team, Bringing Extensive Expertise and Deep Agency Experience to MiQ Us Operations MiQ announced that industry maven Sean Reardon will join the MiQ executive team serving as the CEO for the US effective in April. As CEO, Reardon will be tasked with expanding MiQ’s presence in the US, enabling more marketers to benefit from MiQ’s industry leading marketing intelligence solutions. Reardon brings considerable industry expertise and proven leadership to MiQ’s US…