Browsing Tag

Mirakl

Mirakl and Silverback.ai Announce Deeper Strategic Partnership to Accelerate Marketplace Growth

Silverback.ai, the leading AI-driven marketplace performance engine, announced a deeper partnership with Mirakl, the leading global marketplace platform solutions provider, which will bring more sophisticated artificial intelligence capabilities to Mirakl customers. “We look forward to empowering Mirakl’s customers to stay ahead of the competition, lead their businesses into the future, and drive real, bottom-line results, and we’re excited about the additional opportunities that this partnership with Mirakl will bring”…

Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2019

Mirakl, the leading global marketplace solutions provider, announced its inclusion in Gartner’s Hype Cycle for Digital Commerce, 2019 as a Sample Vendor for marketplace operation applications within the Enterprise Marketplace. According to Gartner, “By 2023, 15% of medium- to high-gross-merchandise-value digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem2.” In the Hype Cycle for Digital Commerce, 2019 Gartner explains, “The enterprise marketplace…

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down with Jeri Kelley of Oracle Commerce Cloud to understand how B2B vendors could better leverage technology and create results-oriented product maps for their customers.…

Decoding the B2B Purchasing Puzzle in 2018

Compared to European and Latin American Buyers in The B2B Purchasing Cycle, North Americans Are Most Likely to Choose Online Marketplaces A recent study, jointly authored by B2B Online, Oracle Commerce Cloud, Mirakl, and WBR Insights, revealed that digital buying experiences are more effective in engaging B2B sellers compared to traditional media. The study found that B2B sellers are missing a significant number of opportunities even as B2B buyers are becoming more comfortable with digital buying experiences. One of…