Browsing Tag

mobile advertising trends

Personalized Ad Creatives Make or Break Campaigns

Spend on mobile games across all app stores has grown so much that it is forcing brands to rethink personalized ad creatives. As the pandemic drags on, it’s no secret time spent on mobile is on the rise. Mobile usage has increased across virtually every vertical. Simultaneously, advertisers have been tightening ad spend and allocating budgets based on campaign effectiveness. It’s for this reason advertisers must be mindful of the importance of ad creatives and the potential for ad fatigue. Brands and advertisers must…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

New Year Surprise: Amazon Testing Waters with Google PLAs?

Amazon is gearing up for the New Year 2017 in a rather unprecedented manner. The e-commerce giant was seen testing its Product Listing Ads (PLAs) on Google AdWords. This is the first time Amazon has put its product search using texts and images across all e-commerce platforms on AdWords since 2012. Most contemporary retailers are opting for PLAs as the primary platform for Google Shopping. Amazon advertisers are keen on growing their PLA footing to dominate desktop and mobile search results. In 2012, Google’s Product…

Yeahmobi Raises $91.9 Million; Big Push to Its Global Expansion Aspirations

World's leading monetization platform for app developers Yeahmobi raised close to $91.9 million to boost its global expansion plans. The intelligent mobile advertising platform is based in China and currently has offices in India, Japan, US and Germany. With the latest funding, Yeahmobi will be able to focus on expanding its M & A aspirations in mobile advertising domain. This new move consolidates its aspiration to become the global leader in results-oriented mobile advertising. Details of Previous Funding In its…