Mobile Channels

With more than 20 years' experience as a marketing and brand leader across the Middle East, South Africa and UK, Aimee joins the Mashreq leadership team to strengthen brand and corporate reputation to drive business growth Mashreq, one of the leading financial institutions in the UAE, has appointed Aimee Peters as its new Group Head of Marketing & Corporate Communications. Aimee has over 20 years of experience in Marketing, Communications and PR, across the Middle East, South Africa and the UK. Prior to joining…

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

Viva Air Partners with Cellpoint Mobile to Fast-Track the Deployment of Four Leading Alternative Forms of Payments Across the Carrier's Online and Mobile Channels CellPoint Mobile, a leading provider of digital commerce and payment solutions for airlines and travel companies will enable the roll-out of multiple digital and mobile payment methods for Viva Air, starting with Apple Pay, Google Pay, MasterPass and Visa Checkout. CellPoint Mobile is fast-tracking the deployment of these payment methods along with Viva Air's…