Browsing Tag

mobile video advertising

Prediction Series 2019: Interview with Daniel Hurwitz, Chief Revenue Officer, Penthera

Sudipto Ghosh Feb 8, 2019 0

Tell us about your role at Penthera and how did you start here. For over a year, I’ve been CRO for Penthera. Before that, I spent more than two decades building and scaling cutting-edge media/marketing tech companies that push the…
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Mobile

Only 31% App Developers are Satisfied With Their Current Ad Revenues, Highlights Latest App…

MTS Staff Writer Aug 7, 2018 1

Chocolate, a global leader in mobile video advertising, announced the launch of App Developer Survey Report 2018. Focusing on app monetization, the survey report reveals insights about app developers' satisfaction with current ad revenues,…
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Mobile Advertising

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

PRNewswire Apr 10, 2018 0

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the…
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Mobile Advertising

New Year Surprise: Amazon Testing Waters with Google PLAs?

Sudipto Ghosh Jan 2, 2017

Amazon is gearing up for the New Year 2017 in a rather unprecedented manner. The e-commerce giant was seen testing its Product Listing Ads (PLAs) on Google AdWords. This is the first time Amazon has put its product search using texts and…
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Mobile Advertising

Yeahmobi Raises $91.9 Million; Big Push to Its Global Expansion Aspirations

Sudipto Ghosh Jan 2, 2017

World's leading monetization platform for app developers Yeahmobi raised close to $91.9 million to boost its global expansion plans. The intelligent mobile advertising platform is based in China and currently has offices in India, Japan, US…
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