Chocolate, a global leader in mobile video advertising, announced the launch of App Developer Survey Report 2018. Focusing on app …
Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report
Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video …
Zeotap Raises $12.83 Million from Series B
Berlin-based Zeotap, a mobile ad tech startup, has scooped $12.83 million in Series B funding led by New Science Ventures, …
Calldorado Appoints Bettina Van Wylich-Muxoll as Its First CMO
Calldorado, a leading mobile app monetizing platform, has appointed Bettina van Wylich-Muxoll as its Chief Marketing Officer (CMO), a position …
TabMo Partners with adsquare to Unlock Unique Opportunities in Programmatic Advertising
TabMo, a mobile programmatic ad platform for agencies and advertisers, announced its partnership with adsquare, an in-app targeting and data …
Yoyo Wallet Launches AI-powered Automation Platform, Yoyo Engage from Davos 2017
Artificial Intelligence is going places. After gathering significant steam in diverse marketing segments like programmatic ad tech, intelligent assistants, and …
IAB Study: Desktop, Mobile and Mobile In-App Improves Cross-Media Ad Campaign Effectiveness
The Interactive Advertising Bureau (IAB) released the “IAB Cross-Media Ad Effectiveness Study,” research, emphasizing the effect of including mobile advertisements …
FollowAnalytics Launches Mobile Optimization Suite, An AI-Based Mobile Messaging Technology
The guessing game could well become a thing of the past for marketers. FollowAnalytics, the 1:1 mobile marketing automation platform …
New Year Surprise: Amazon Testing Waters with Google PLAs?
Amazon is gearing up for the New Year 2017 in a rather unprecedented manner. The e-commerce giant was seen testing …
Yeahmobi Raises $91.9 Million; Big Push to Its Global Expansion Aspirations
World’s leading monetization platform for app developers Yeahmobi raised close to $91.9 million to boost its global expansion plans. The …
Vibes Acquires Red Fish Media
Vibes, a North America-centric mobile marketing platform, announced the acquisition of Red Fish Media, a mobile marketing and digital solutions …
Video and Mobile Ad Tech Will Generate $8.9 Billion Post M&A Consolidation
Investors have a perennial difficulty in applying valuation principles to benchmark successful business models based on digital video and mobile …
Gameloft and Moat improve mobile Viewability Measurement and Attention Analytics
Overview Gameloft Advertising Solutions has joined hands with Moat to improve the view-ability measurement and attention analytics across mobile advertising …