Browsing Tag

mobile

Hiya Announces New Product to Help Businesses Improve Customer Relationships and Drive Higher Contact Rates

Hiya, the global leader in bringing trust and identity into the mobile call, announced a new product that allows businesses to provide meaningful context into their calls to mobile customers. Featuring business name, logo, location and reason for the call, the newly launched Hiya Connect helps companies improve contact rates and increase the quality of conversations with their customers. “The relationship between legitimate businesses and their customers has been jeopardized due to the rising number of fraud and nuisance…

Adjust Taps Mobile Growth Executive Moshi Blum To Oversee Expansion in Israel

Blum to become the company’s General Manager Israel Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.” Currently, 9% of Israelis work in…

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables…

TechBytes with Anand Janefalkar, Co-Founder and CEO at UJET

Tell us how marketers are coping with Mobile Marketing experiences? Customers today want to be met on their channels of choice. And since 2015, when mobile surpassed desktop use with 51% of total internet time is spent on mobile and smartphone devices, the preferred channel has been mobile. Whether it is through the customers app, mobile website, email, or even push notifications, marketers are taking a mobile-first approach when developing new campaigns and strategies to reach and interact with their customers. Marketers…

Embrace, Mobile-first Application Performance Management Platform, Joins Y Combinator’s Summer 2019 Batch

Embrace, the market leader in application performance management for mobile, announced that is has joined Y Combinator's Summer 2019 batch. During YC's Demo Days from August 19-20 at Pier 48 in San Francisco, Embrace will showcase their mobile technology to a select audience of approximately 1,000 investors and media. Since joining YC's S19 batch, Embrace has been working closely with the company to focus on growth acceleration, and is now experiencing 20% month on month growth, with 50% growth projected this month -…

As Mobile Operators Skirmish in Early 5G Battle, EE Continues to Win the 4G War

EE cements itself as the UK's leading network, winning or sharing all six RootMetrics categories for the fourth straight test period and delivering speeds that would download a song faster than the other operators RootMetrics by IHS Markit, the industry leader for testing mobile network performance, confirms EE as the UK's leading mobile operator in terms of network performance in its Review of the Mobile Landscape 1H 2019, released.…

Liferay Names Fred Tsai Vice President of Customer Success

Liferay taps veteran of Salesforce and Dell to lead company’s new customer success division focused on helping customers leverage Liferay technology to drive their digital transformation  Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that industry veteran Fred Tsai has joined the company as Liferay’s first Vice President of Customer Success. In this role, Fred will lead Liferay’s teams and programs responsible for driving customer…

SRAX’s BIGtoken Enables Users to Import Data from Facebook, Twitter, and Amazon, Allowing them to Earn from Their Complete Digital…

For the First Time, Consumers Can Earn from the Data Created on Facebook and More Than 25 of the Most Popular Platforms used Across the Web and Mobile SRAX, a digital marketing and consumer data management technology company, announces users now have the ability to import their data from Facebook automatically into the BIGtoken platform, allowing each user to increase the value of that information for third-party marketers while increasing their earning opportunities. By integrating historical data, consumers are able to…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Agency Veteran Joao Machado Joins Sabio’s SVP of Product Marketing

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced the appointment of Joao Machado to the position of SVP of Product Marketing. In this newly created position, Machado will be responsible for developing compelling go-to-market initiatives and sales enablement programs and productizing Sabio's solutions. He will report directly to Sabio's CEO, Aziz Rahim. Commenting on…

Digital Audio Can Be An Advertising MVP – If Navigated Correctly

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…

How Do Foldable Screens Impact Mobile Advertising?

Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself--how the properties of the palette can enhance consumer experiences. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising. Following Huawei's latest announcement of the Mate X phone, which has both 5G capabilities and a foldable…

TechBytes with Gregory Raiz, Chief Innovation Officer, Rightpoint

Tell us about your interaction with new-age technologies such as AI, Machine Learning and Mobile Applications. We've been working with new technologies for a number of years. We've been exploring new tech capabilities building things that use AR/VR, Machine Learning and a wide range of mobile applications. How did you start in this space? What galvanized you to start at Rightpoint? I started my own agency after leaving Microsoft back in 2001. I wanted to improve lives through technology and design and I saw a huge…

In Focus: Mobile and Video Trends

Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a daily viewing habit. Therefore, it is no surprise 2019 forecasts predict mobile ad spend to grow by 2.4% from 2018, whilst digital video ad spends grew 5.9% between 2017-2018 and is forecasted to grow a further 3.9% in 2019 (Pubmatic 2019). In a time of online sensory overload, advertisers are scrambling to get their content seen. Some have resorted to developing ads that pop-up or cover the content of the page,…

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply partners to the Advangelists platform across display, video, and unique AR/VR technologies. New supply partners include Admix, Rubicon Project and Column6. Admix develops unique AR (augmented reality) and VR (virtual reality) advertising opportunities. Rubicon Project is a leading global ad supplier with over 50% of US ComScore 100…

How Your App Can Escape the Doom of Becoming a Fad

Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for marketers and app developers. It is clear that the goal for developers and marketers in mobile is to connect with their users, bring them together, and create or enhance experiences. Some examples we have seen would be MoviePass’ attempts to disrupt how audiences go to movie theaters, or HQ Trivia’s push to bring audiences together at designated times and deliver real-time interactive experiences. While…

Mobile Customer Communications in a GDPR World

For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach customers and provide efficient and rapid resolution for their issues. SMS has proven to be a more effective mobile marketing channel than any other. Reports have indicated SMS marketing messages have up to a 98 percent open rate and messages are opened within three seconds of being received. Some experts have estimated that by 2020, the number of consumers that have opted in to receiving business…

Ignite OPM Expands Reach with Mobile Acquisition

The full-service content and affiliate management agency, Ignite OPM has expanded its service offerings to include full-service mobile app distribution. The Ignite team has been able to identify greater spend efficiency, optimization, mobile diversity and incrementality, with new and existing mobile partnerships. As an experienced agency, Ignite understands how to build a mobile strategy in order to reduce overlapping mobile traffic, lower CPI costs, and increase post-install mobile engagement. Additionally, Ignite has an…

TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying…

Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, Featuring Double Sync Speed and NFC Badge Scanning

Zuant, the Award-Winning Mobile Lead Capture Cloud Solution, Will Unveil Zuant Iphone 2.0 at Exhibitorlive 2019, at the Mandalay Bay Convention Center in Las Vegas Zuant, the award-winning mobile lead capture cloud solution, will unveil Zuant iPhone 2.0 at EXHIBITORLIVE 2019, at the Mandalay Bay Convention Center in Las Vegas. The ultimate mobile sales application with reliable, multi-device GDPR compliance, Zuant iPhone 2.0 represents a major upgrade to the Zuant platform with twice as fast data sync when online, new one…