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TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

JotForm Acquires Design News Site Noupe

JotForm's Acquisition of Noupe Will Bolster the Company's Efforts in Providing Rich and Useful Content for Its Users JotForm, a leading online form builder and data collection tool, announced that it has acquired Noupe, a website dedicated to designer and web developer news. Founded in Germany, Noupe is a media outlet that publishes content focused on designer and web developer topics. Popular categories include CSS, Ajax, JavaScript, web design, graphics, typography, advertising and more. Over the years, Noupe has…

65% of Teens Wish They Could Curb Their Smartphone Use, New Screen Education Survey Finds

The Survey Was Conducted by Screen Education with Support From EMI Research Solutions and Stark Statistical Consulting, and Involved 1,017 13- to 18-year-olds A new national survey conducted by Screen Education finds that teens are so troubled by their smartphone addiction that they want to reduce their screen time: 65% wish they were better able to self-limit the time they spend on their smartphone 68% have attempted to reduce the time they spend on their smartphone 26% wish someone would limit the time they…

TechBytes with John Whitmore, Head of Data Strategy, TiVo

John Whitmore Head of Data, TiVo Appointment viewing has now caught the advertiser's fancy. Addressing TV viewership with programmatic advertising is the new trend. We spoke to John Whitmore, Head of Data at TiVo, to understand the nuances of this trend. Tell us about your role at TiVo and the team/technology you handle. I manage the data strategy and products that TiVo builds from its anonymized raw, set-top box TV Viewership Data, as well as the team and partnerships that monetize these TV data products in the…

Cheetah Mobile Announces Management Change

President Ming Xu Will Continue to Serve as a Consultant and Help with Strategic Planning for Cheetah Mobile Cheetah Mobile Inc., a leading mobile internet company with strong global vision, announced that its President, Ming Xu, has resigned for personal reasons, effective July 21, 2018. Xu will continue to serve as a consultant and help with the Company's strategic planning. His previous responsibilities will be assumed by the Company's CEO, Sheng Fu, and Senior Vice President, Edward Mingyan Sun. Fu,…

ISG Impact Mobile App Enhances Customized, Interactive Access to Industry-Leading Insights

Online Registration Sweepstakes for ISG Impact Offer Apple Watch and Amazon Echo Prizes Information Services Group (ISG), a leading global technology research and advisory firm, announced significant updates and enhancements to ISG Impact, its first-ever mobile app for clients, that allow users to customize their ISG content feeds and features and interact with ISG advisors and the broader ISG Impact user community. Launched in February 2018, ISG Impact creates a virtual community of industry players, including buyers…

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…

BFGoodrich Tires Revs Up Customer Engagement with Salesforce

With Salesforce Marketing Cloud and Success Cloud, BFGoodrich is Able to Drive Connected Customer Journeys Across Email, Mobile, Social Media, and Digital Advertising Salesforce, the global leader in CRM, announced that BFGoodrich Tires — a Michelin-owned company that has operated in the United States for more than 147 years — is using Salesforce to deliver highly personalized and relevant customer experiences across all digital touchpoints. BFGoodrich relies on numerous agency partners to support marketing engagement…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…

Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report

Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will soon overtake the US (in terms of technology and its consumption), Ecommerce is at an all-time high, cryptocurrency has exploded, having quadrupled since Jan 2017, and yes, artificial intelligence is proving to be more important to human history than fire. That’s the much-awaited Mary Meeker 2018 Internet Trends Report in a nutshell. Of course, the 294-slide report, presented by the Kleiner…

Americans Believe Tech Makes Their Lives Better But Society Worse, New Vrge Study Finds

60% Say AI & Automation Will Reduce Job Opportunities The vast majority of Americans believe that smartphones and internet technology have improved their lives, yet consumers are extremely concerned about tech's impact on society as a whole – especially in relation to data security, the growing gap between rich and poor, and job opportunities. Americans do not believe that policymakers are keeping up with the pace of technological change and, by wide majorities, believe that government should do more to regulate…

Braidio Sponsoring Ribbon Communications’ Perspectives18 Customer and Partner Summit

Social Learning Intelligence Platform a Sponsor at Ribbon Communications Annual Customer & Partner Summit - Perspectives18 Braidio, an online and mobile-enabled social learning intelligence platform, announced that it is a Silver Level Sponsor at Ribbon’s Perspectives18 Annual Customer and Partner Summit, held 3 - 7 June 2018, at the JW Marriott Los Angeles L.A. LIVE. Perspectives18 brings together the foremost thought leaders, visionaries and decision makers in the software, service provider, channel partner and…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Location Sciences’ Launches Verify to Authenticate Location Data Accuracy and Precision

Verify Will Protect Advertiser Investments and Highlight the Market's Best Players  Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into the accuracy and precision of their location-based advertising campaigns. Leveraging first-party data and proprietary technology, advertisers and agencies use Verify to understand location signal and POI radius accuracy, footfall, audience profile matching, and optimise their location…

Piehole.TV Says That Mobility Will Rule Video in 2018

Piehole.tv Research Shows That Video Production and Viewing Becomes More Challenging as Goldfish Attention Span Proves Longer Than a Human's Video is set to take over the digital landscape in 2018 with an estimated 74% of internet traffic taken by video according to Priscilla Kennedy, founder and CEO of Piehole.tv, a video production company. In a recent workshop, Piehole.tv reported that its research within the industry has proven that mobile video will dominate, but that companies are still not considering it…

Google Bulletin Validates Vita Mobile Systems Crowdsourced, Geolocation Mobile App VITA

Google’s Pilot Validates the Overall Need for Media Localization as Well as VITA’s Geolocation, Crowdsourced Model for Sharing Pictures, Videos and Commentary on Local Events Vita Mobile Systems Inc., a technology company focusing on digital imaging in mobile devices, is preparing to launch its first social media app, VITA. VITA is a revolutionary new mobile app that uses propriety crowdsourcing, geolocation and artificial intelligence (AI) algorithms to allow users to both contribute to and experience firsthand photos,…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

Communications Industry Investing More in Technology

Results from the Second Annual PRSA/APPrise Mobile Technology Survey The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found professionals are increasingly spending on technology, with the focus majorly on mobile and improvisation of analytics. PRSA is the world’s largest organization for Public Relations professionals. APPrise Mobile is a B2B enterprise/native platform which enables organizations to effectively communicate via mobile. Companies recognize the…

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form. Once an assumption is made about the person behind that data signal and it coalesces with other signals, it then becomes segmented data or a “Data Segment.” This is a form of institutionalized stereotyping common to advertising that was born out of a technical need to generate scale and speed. Data providers, including Google and Facebook, commonly curate vague taxonomies like “auto…

InAuth Notices Significant Growth in Mobile Customer Base

InAuth Records 161% Growth in Mobile Transactions InAuth is a pioneer in digital device intelligence for a mobile-connected world. The company announced it had seen tremendous next-generation technology growth in 2018. One of the increasing investments for InAuth has been to make the mobile channel for InAuth customers more secure in the area of customer-facing applications. InAuth’s mobile customer base significantly grew in 2018. More consumers happen to be adopting the mobile-channel due to the increasing hike was…