Browsing Tag

mobile

Intelligence Partner Brings RingCentral Cloud Communications Solutions to Businesses in Spain

Intelligence Partner Is a Google Premier Partner, and These Product Integrations Between RingCentral and Google Solutions Are Key to Empowering Workforces to Be More Productive RingCentral UK, Ltd., a leading provider of enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., announced that Intelligence Partner, a consulting leader in cloud computing solutions, has selected RingCentral as its exclusive cloud communications and collaboration solutions provider. With…

With Tetra, No Need to Record And Transcribe Calls

With New Inbound Call Features, Tetra Is the First Integrated Call Recording and Transcription Service Tetra is an AI-powered notetaker for phone calls. While the tool has previously only worked for outgoing calls, Tetra is announcing they are launching their service for inbound calling as well. Tetra is the easiest way to record and transcribe phone calls on iOS. Unlike competitors, Tetra integrates recording into their VoIP dialer app, so users don't need to hassle with complicated procedures to merge a third line.…

Instapage Announces Support for AMP Landing Pages

Marketers and advertisers can create AMP landing pages directly from the Instapage platform Instapage, the post-click optimization platform for advertisers, is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers and advertisers will be able to create AMP landing pages directly from the Instapage platform. AMP is a Google-backed open-source project that allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a…

Qubit’s 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking…

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released by Qubit, the leaders in marketing personalization technology. Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general: 42 percent of travelers…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

Navigating Facebook Advertising Landscape for the Holiday Season

While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest to get to know the ins and outs of how to best optimize their Facebook holiday campaigns to not only achieve better ROI but also drive more online traffic. Mobile, Mobile, Mobile “Mobile-first” is our way of life. US consumers spend an average of over 3 hours on mobile and 50 minutes on…

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper commissioned by AppsFlyer entitled Mobile Fraud: Marketers’ Massive Hidden Threat explores, only 1 in 5 enterprise marketers feel they are able to systematically monitor and prevent fraud. Marketers still rely heavily on legacy technologies and tools to combat mobile ad fraud and firms like an…

What are Popular Messaging Apps Missing? Urgency Alerts

New Technology From Ingenioshare, An Affiliate Of Ipventure, Solves The Problem Of Notification Overload In An Innovative Approach Communication has become increasingly easy with the rise of third-party messaging apps. However, this ease of communication can be a source of constant distraction, as we are frequently interrupted by sounding alerts on our devices. Alarmingly, the study The attentional cost of receiving a cell phone notification found that 'cellular phone notifications alone significantly disrupted…

Always On, Cross-Device Multitaskers: Understanding the Mobile Consumer

Consumers are constantly plugged into the Internet,and today, this activity is mobile-centric. From live-tweeting TV shows and games to sharing pictures of a trip, reading the news on the way to work or school, playing games on phones and tablets, or scrolling through social media throughout the day - consumers are on the Internet whenever and wherever they can. Consumers have endless options to consume content across multiple mobile devices, whether it’s social media, entertainment, gaming, sports, or news. Because…

Localytics Announces Tim Urban as ENGAGE 2017 Keynote Speaker

Urban Will Discuss 'AI and the Road to Superintelligence' This November At Fenway Park Localytics, the leading mobile engagement platform, announced that Tim Urban, the creator of the popular long-form, stick figure-illustrated blog Wait But Why and owner of the most watched TED Talk of 2016, will keynote the company's third annual ENGAGE conference at Fenway Park on November 14. Each year, Localytics ENGAGE brings together hundreds of the world's best marketers, product owners and thought leaders for a two-day event…

MOBOLIZE for Roaming Gives Operators Complete Control of Subscriber Data Usage on Mobile Devices

Patented Data Optimization Enables MNO/MVNOs To Plug Revenue Loss From Global Changes In Roaming Regulations Mobolize announces the availability of MOBOLIZE for Roaming, a new mobile data orchestration solution that enables operators to reduce their overall data costs, while delivering new value-added services to subscribers, that increase Customer Lifetime Value (CLV). Installed on subscribers' mobile devices as a standalone application, or integrated as an SDK into another app like Customer Care, MOBOLIZE for Roaming…

Why Mobile Is About More Than Push

Let’s put this in the nicest possible way. There’s a school of thought out there that native mobile marketing = push notifications. I have no interest in naming and shaming, but we talk to people and we frequently hear something along those lines, even if not explicitly stated in such terms. In some ways this is understandable. As consumers we’re all familiar with push (all too familiar in some cases). And as marketers we love anything that feels like activity, and you can’t get much more active than firing out messages…

From Cookies to Ad IDs, Why Email Is Key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding to the difficulty of identifying mobile users, Google’s Ad ID was created to allow advertisers to enable a persistent, anonymous consumer profile for mobile phone users. Another important innovation came in late…