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MobilSense Acquires Mobile Data Management Company MobilePhire

This Acquisition Amplifies MobilSense's Commitment to Leading the Industry's Advancement towards the next Generation of MMS MobilSense Technologies, a Los Angeles-based provider of managed mobility services (MMS) software, announced that it is acquiring MobilePhire. This acquisition will extend MobilSense's capabilities for controlling data consumption on cellular networks. As a pioneer in mobility management, MobilSense has delivered automation software to over 700 corporate customers. Its award-winning MobilSentry…

Salesforce CEO Marc Benioff Invests In Mobile Identity Start-up Averon

Averon Welcomes Salesforce's Marc Benioff to Its Family of Investors in Oversubscribed A1 Financing, Accelerating Growth for Averon's Identity Solutions Averon, developer of the world's first mobile identity verification standard that is both automatically frictionless and ultra-secure, announced recently that it has closed a $5 million Series A1 financing round led by Avalon Ventures and Salesforce founder and CEO Marc Benioff. The round follows Averon's heavily oversubscribed Series A (October 2017), also led by Avalon…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Cheetah Mobile Robots Steal the Show at AI-themed 321 Conference

Robots and Smart Devices among the Various New Products Released as Part of Cheetah Mobile's Ambitious AI and Robotics Strategy Cheetah Mobile Inc., a leading mobile internet company with strong global vision, recently held its AI-themed 321 Conference: A Night of Robots in Beijing where it unveiled a series of AI-powered smart devices and robotics products that leverage Cheetah Mobile's cutting-edge AI technology and product experience to help consumers and businesses increase efficiency and productivity. All of the…

Brillio Acquires Comity Designs

Deal Extends Brillio's Front Office Technology Capabilities and Salesforce Expertise Brillio, a leader in digital transformation solutions, today announced the acquisition of Comity Designs, a cloud and mobile solutions provider and notable Salesforce consulting partner. Brillio's "Faster with Brillio" methodology, along with Comity solutions, will enhance the company's offer across verticals such as banking and finance, consumer goods, media, pharmaceuticals, retail and telecom. Brillio has executed several…

Mojiit Partners with Quan to Bring 3D Augmented Reality to More Than 2 Billion Social Network Users Worldwide

New Partnership Will Expand Mojiit's Reach, Empower Social Network Users to Enjoy and Share Favorite Quan Games, Characters and Other Content in 3D Augmented Reality Mojiit, the first augmented reality social platform, announced it has partnered with top Japanese mobile developer Quan to bring Mojiit's technology across Quan's content catalog and distribution platforms. Effective immediately, the partnership will broaden Mojiit's reach to more than 2.3 billion users worldwide and convert all of Quan's characters to 3D…

oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud

oneAudience Adds Mobile-Driven Audiences to Adobe Analytics Cloud to Help Brands and Agencies Drive Revenue and Engage with Consumers at the Individual Level oneAudience, a first-party mobile data provider that specializes in mobile app usage data, recently announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. The mobile audiences now available in the Adobe Audience Manager marketplace enables revenue-driven marketers to leverage mobile insights across all major industries such as…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

Scrapping Email: How Millennials are Changing Workforce Communication

The workplace is evolving, especially as millennials become the vast majority of the workforce. This demographic is growing – representing 38 percent in 2017 from just under 25 percent in 2011 according to Paychex, and is influencing how we conduct business, manage people, and communicate. Until now, email has been the pervasive medium for organizations to communicate, however, new messaging platforms are challenging the status quo to serve the needs of millennials. Whether working at a desk or in the field, email is not…

Sitetracker’s “Capture the Future” Contest Aims at Bringing Vital Infrastructure to Light

Sitetracker Launched A Photo Contest That Enables Project Managers To Forecast Accurately Based On Real-Time Data Sitetracker, the full lifecycle project and asset management platform, launched a photo contest, designed to empower field employees and contractors to be more efficient and productive by ensuring that project managers can forecast accurately based on real-time data. Sitetracker launched a photo contest to put a spotlight on the often overlooked technology and infrastructure that powers our society. "From…

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG "Certified Against Fraud" Seal DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers, recently announced that it has obtained "TAG Registration" from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. Several hundred companies in the digital advertising industry…

Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries

5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the coming weeks. But why does the world need 5G and how will it impact the symbiotic worlds of Advertising and Publishing? This is an overview of the business and commercial rationale behind 5G for MNOs and summarises the impact for AdTech and Publishers whilst providing practical guidance…

Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Momo Announces Acquisition of Tantan‎

Tantan Is a Leading Social and Dating App in China for the Young Generation Momo Inc., a leading mobile social networking platform in China, announced that it has reached a definitive agreement with Tantan Limited and all of its shareholders, pursuant to which Momo agreed to acquire 100% fully diluted equity stake in Tantan for a combination of share consideration and cash, including approximately 5.3 million newly issued Class A ordinary shares of the Company and US$600.9 million in cash. The deal is expected to close in…

Intelligence Partner Brings RingCentral Cloud Communications Solutions to Businesses in Spain

Intelligence Partner Is a Google Premier Partner, and These Product Integrations Between RingCentral and Google Solutions Are Key to Empowering Workforces to Be More Productive RingCentral UK, Ltd., a leading provider of enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., announced that Intelligence Partner, a consulting leader in cloud computing solutions, has selected RingCentral as its exclusive cloud communications and collaboration solutions provider. With…

With Tetra, No Need to Record And Transcribe Calls

With New Inbound Call Features, Tetra Is the First Integrated Call Recording and Transcription Service Tetra is an AI-powered notetaker for phone calls. While the tool has previously only worked for outgoing calls, Tetra is announcing they are launching their service for inbound calling as well. Tetra is the easiest way to record and transcribe phone calls on iOS. Unlike competitors, Tetra integrates recording into their VoIP dialer app, so users don't need to hassle with complicated procedures to merge a third line.…

Instapage Announces Support for AMP Landing Pages

Marketers and advertisers can create AMP landing pages directly from the Instapage platform Instapage, the post-click optimization platform for advertisers, is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers and advertisers will be able to create AMP landing pages directly from the Instapage platform. AMP is a Google-backed open-source project that allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a…

Qubit’s 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking…

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released by Qubit, the leaders in marketing personalization technology. Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general: 42 percent of travelers…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

Navigating Facebook Advertising Landscape for the Holiday Season

While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest to get to know the ins and outs of how to best optimize their Facebook holiday campaigns to not only achieve better ROI but also drive more online traffic. Mobile, Mobile, Mobile “Mobile-first” is our way of life. US consumers spend an average of over 3 hours on mobile and 50 minutes on…