Modern Marketer

Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization,…
Read More...

Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps…
Read More...

Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace Global advertising technology leader, The Trade Desk, today announced the launch of its new…
Read More...

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so…
Read More...