Browsing Tag

modern marketing

Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form “Known” — A New Breed Of…

ADVANCED ADVERTISING PIONEER KERN SCHIRESON TO LEAD TEAM OF 220 ACROSS SCIENCE, STRATEGY & CREATIVE DIVISIONS IN NEW YORK, LOS ANGELES, BOSTON, AUSTIN, SEATTLE, SAN FRANCISCO Marketing and data strategy firm Schireson Associates announced that it has acquired two leading independent creative and brand strategy agencies, Stun Creative and Blackbird, to form "Known," a new marketing company engineered for the unprecedented challenges and opportunities facing marketers today. The combination of these companies already…

MarTech Interview with David Turner, CMO at Sidetrade

"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits – not technology for its own sake!" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Sidetrade? Having run EMEA Marketing for a US tech company for the last 4 years, I was looking for a European-based scale-up where I could be at the heart of the business – building a global Marketing Operation but also part of the Executive team driving…

Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors

Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating…

TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze

Tell us about your role and the team/technology you handle at Folloze. I am the Chief Product Officer and Co-Founder at Folloze. Folloze provides a powerful next-generation Customer Engagement platform that combines content, AI-powered Personalization and seamless process to deliver a Customer Experience journey that dramatically impacts our customers’ pipeline creation, closing rate and upsell revenue. How do you bring AI to the centre of Sales and Marketing Technologies? AI - and the data associated with it - are the…

Sprinklr Announces New Core Platform Functionality: Live Slide Technology Enables the Rapid Creation of Beautiful Presentations which…

Leading Brands Such as Michael Kors Are Using New Sprinklr Presentations Functionality to Present Real-Time Social Data With Ease and Style Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, announced Sprinklr Presentations, a new function of the Core Platform, and available across all 5 Sprinklr products -- Modern Marketing; Modern Advertising; Modern Research; Modern Care; and Modern Engagement. Sprinklr Presentations enables brands to present real-time social and business data in beautiful,…