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Monetate

Kibo’s Certona and Monetate Both Named as Leaders in 2020 Gartner Magic Quadrant for Personalization Engines

Kibo’s Certona and Monetate Offerings are Both Positioned in the Leader Quadrant for Third Consecutive Year Kibo, a leader in unified commerce, announced that Gartner has positioned Certona and Monetate, both Kibo offerings, as Leaders in its 2020 Gartner Magic Quadrant for Personalization Engines. This is the third consecutive year that the two products have both been named in the Leader position by Gartner. Kibo acquired Certona and Monetate in 2019 and has integrated both personalization technology platforms into its…

Monetate Releases React Mobile SDK for Faster, Easier Personalization

Clients can create new mobile content quickly and easily, empowering retailers to deliver personalized messaging at scale Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript framework. This new offering gives customers a streamlined method to leverage Monetate’s platform capabilities on the React framework for single-page applications (SPAs) as they would for traditional multi-page applications. As retailers adapt…

Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday

Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday. The company, which experienced a 2x increase in session volume this year over last year, found that retailers have increased their use of personalization, and are benefitting this holiday season with dramatically better conversion rates and order values. U.S. Conversion Rates…

Celebrity Cruises Leverages Monetate’s Scalable AI-Driven Personalization for Travel and Hospitality

Monetate expands personalization analytics capabilities with granular real-time performance metrics Monetate, a Kibo Company and a worldwide leader in personalization, announced expanded analytics capabilities within the Monetate Personalization Engine. Monetate has evolved the insights and analytics within its one-to-one personalization offering to provide granular conversion and engagement metrics for personalized experiences. Monetate allows brands to personalize using unlimited data elements, including dozens available…

MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…

Brands Must Create Personalization Strategies For Previous Holiday Customers, Monetate Study Shows

Holiday customers that come back the following holiday season convert at 4.2% compared to 2% conversion for all customers Monetate, a worldwide leader in personalization, announced the release of new research that finds customers acquired during the previous holiday season were more than twice as likely to convert the following holiday season compared to other customers. Monetate analyzed 8.52 million customers across 2017 and 2018 holiday seasons and identified that customers who came back, or were “retained” the next…

Jonathan Bartlett Joins Monetate as Chief Product Officer

Monetate, a worldwide leader in personalization, announced that the company has added Jonathan Bartlett to the leadership team as Chief Product Officer. Monetate, recently named a Leader for a second year in a row in Gartner’s Magic Quadrant for Personalization Engines, has a history of delivering best-in-class products to brands and publishers. Bartlett’s charter is to lead the creation of innovative products for customers that further define Monetate as the clear market leader in personalization. He will have…

Monetate Recognized as A Leader in the 2019 Gartner Magic Quadrant for Personalization Engines for the Second Consecutive Year

As Demand for Personalization Grows, Monetate Continues on Its Mission to Help Brands Grow More of Their Best Customers Monetate, the worldwide leader in personalization, announced it has been named a Leader for the second year in a row in the 2019 Gartner Magic Quadrant for Personalization Engines*. The report noted that “the personalization process creates a relevant, individualized interaction between a company and its audiences to enhance the recipient’s experience. It uses insight based on unique recipient behavioral…

Monetate Exceeds $2 Billion in Influenced Revenue and Unveils New Brand Identity and Leadership at Cannes Lions 2019

As of H1 2019, Monetate has influenced more than $2 billion in purchases and its broader growth strategy includes new branding and leadership to serve rising demand for smarter personalization technology Monetate, the worldwide leader in personalization, at Cannes Lions reported strong H1 momentum including passing the milestone of $2 billion in revenue influenced and unveiled a new brand identity, technology investments and expanded leadership team. These successes mark the company’s next phase of growth, driven by the…

Contentsquare and Monetate Bridge Customer Experience Gap Between Brands and People

Partnership Accelerates Digital Transformation Strategy of Global Retailers Like Clarks and Dreams Contentsquare, a leading digital experience insights optimization platform announced its partnership with Monetate, the worldwide leader in personalization. This strategic partnership enables global brands to deliver better personalization, experience stronger ROI and improve the lifetime value of customers. As for the 73% of consumers who feel brands fall short of expectations* when delivering a personalized experience,…

Monetate Appoints Brandon Atkinson as Chief Operating Officer

Seasoned Customer Experience Leader Joins Company’s Mission to Deliver Personalisation for the World’s Most Trusted Brands Monetate, the worldwide leader in personalisation, announced the appointment of Brandon Atkinson to Chief Operating Officer (COO). As COO, Atkinson will report directly to Monetate’s CEO Stephen Collins and will support the organisation’s commitment to help brands develop more of their best customers by applying personalisation across customer interactions. Atkinson’s leadership will enable Monetate…

Holidaymakers Hold on ‘Sunshine Saturday’ as They Prepare for Spring Bookings

47% of UK Consumers Want a Clear Tailored and Personalized Booking Experience When Looking for a Holiday Monetate, the worldwide leader in personalization, reveals new research on British holiday booking habits. Despite ‘Sunshine Saturday’ (the first Saturday in January) supposedly being the busiest travel booking day of the year, most Brits are not ready to commit to a trip just yet this January. The myth of ‘Sunshine Saturday’ Whilst 21% of UK consumers will be purchasing holidays this month, over half (53%) look for…

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

Monetate Expands Product Strategy Team

Building the Best R&D and Product Strategy Teams to Meet Customer Needs Monetate, the worldwide leader in personalization, announced it has expanded its award-winning product strategy team. The three new hires – Scott Reynolds, Kevin Luo, and Tim Jeremicz – hail from leading ecommerce and innovative SaaS companies and bring world-class expertise to helping global brands bring innovative new approaches to their personalization strategies. Monetate continues to push the boundaries of what is possible in…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

Monetate Partners with Mobile1st

Partnership Delivers Best-in-Class Services and Expertise in Testing, Segmentation and Mobile Conversion Optimization for Small to Midsize Brands Monetate, the worldwide leader in personalization, and Mobile1st, a leading mobile conversion rate optimization services company, announced a strategic partnership to help increase marketing effectiveness and conversions for small to midsize organizations. The partnership offers combined expertise in mobile conversion optimization and the Monetate Test and…

Interview with Dave Swarthout, Data Protection Officer, Monetate

"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top of guaranteeing security."Tell us about your role at Monetate and how you got here. As Monetate’s Data Protection Officer (DPO) and General Counsel, I lead our legal, contracts, data privacy and HR teams. As DPO, I authored Monetate’s Data Protection Policy, developed internal General Data Protection Regulation (GDPR) best practices and launched Monetate’s data security training. My responsibilities as…

Monetate Appoints Shikhin Agarwal as Vice President of Products

Shikhin to accelerate the delivery of innovative new capabilities as demand for personalization grows Monetate, the worldwide leader in personalization, today announced that it has named Shikhin Agarwal as Vice President of Products. As the head of product management, he will be responsible for driving innovative new approaches for the rapid adoption of personalization technology across channels for the world's most trusted brands. @Monetate has appointed Shikhin Agarwal as Vice President of Products, to accelerate…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important events occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management Research Analysts Evaluated Episerver on Ability to Execute and Completeness of Vision Scroll Free September; An Ode to Mental Health The…