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MPP Global

Interview with Gina Kang, Head of Global Digital Marketing, MPP Global

"An AI-centric world is already a reality and it’s changing the way we live and work. It’s a natural next step in not only digital transformation but also in consumer engagement as a whole."Tell us about your role at MPP Global and how you got here. What inspired you to join a marketing technology company? I am the head of all things marketing for MPP Global in the Americas. I have a diverse background in various functions of marketing across different industries. However, it wasn’t until I got heavily into omnichannel…

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

Julian Morelis Chief Commercial Officer, MPP Global Companies are preparing for GDPR and the post-GDPR era. With a clear disruption in order of business, it's time to envision the strategy to ensure that marketing and sales teams are equally prepared for the new state in the tech industry. To better understand the impact of GDPR on the B2B and B2C data marketing companies and how budgeting would be crucial in this battle, we spoke to Julian Morelis, Chief Commercial Officer at MPP Global. Tell us about your role at…

Ooyala And MPP Global Team Up To Increase Worldwide Video Revenue For Clients

MPP Global and Ooyala Bring a Suite of Services for Broadcasters, Operators and Media Companies to Better Monetize OTT and IPTV Video Services MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announced their worldwide partnership to bring a suite of services for broadcasters, operators and media companies to easily, effectively and better monetize OTT and IPTV…

MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…