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M&S Wins the Christmas Battle of the Inbox, but Supermarket Emails Still Lack Personalisation

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible. Narrowly missing out were budget brand ASDA (the 2017 winner) and last year’s winner, Waitrose, who is currently undergoing a significant…