multi-channel campaigns

The pressure is on for marketing teams to produce effective campaigns that cut through market saturation and best the efforts of their closest competitors. The name of the game is to deploy a marketing mix that reduces the risk of poor ROI…
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Streamlined solution helps financial advisors leverage Nitrogen's lead-generation tools within FMG's platform for accelerated growth Nitrogen, the company that is revolutionizing how financial advisors and wealth management firms…
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Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect with their customers Customers like Rossignol are using Salesforce to drive…
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Marketers and martech: at a time when martech is considered to be the basis of everything that’s connected to marketing, it is crucial for marketing leaders to look for certain skills in their marketing teams (or boost existing skills) to…
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Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth is, the size of your…
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After a successful and collaborative two-year market test with the United States Postal Service (USPS), PlusOne – Valpak's stand-alone postcard mailer – was recently approved by the Postal Regulatory Commission (PRC) as an official USPS…
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Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Frame.io, recently acquired by Adobe for $1.275bn. Peach, a market leader in video advertising workflow and delivery, has…
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Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), announces the release of the first visual ABM campaign builder, Triblio Orchestration Canvas. This new feature includes a UI that allows…
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Earlier this month, Appcues introduced no-code event tracking and analytics to its platform with the launch of click-to-track and Events Explorer. Armed with these new features, now every Appcues customer, regardless of technical skill,…
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86 Percent of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise Over half of marketing leaders surveyed worldwide concede they are struggling to…
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Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear…
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