multi-channel campaigns

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth is, the size of your…
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After a successful and collaborative two-year market test with the United States Postal Service (USPS), PlusOne – Valpak's stand-alone postcard mailer – was recently approved by the Postal Regulatory Commission (PRC) as an official USPS…
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Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Frame.io, recently acquired by Adobe for $1.275bn. Peach, a market leader in video advertising workflow and delivery, has…
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Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), announces the release of the first visual ABM campaign builder, Triblio Orchestration Canvas. This new feature includes a UI that allows…
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Earlier this month, Appcues introduced no-code event tracking and analytics to its platform with the launch of click-to-track and Events Explorer. Armed with these new features, now every Appcues customer, regardless of technical skill,…
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86 Percent of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise Over half of marketing leaders surveyed worldwide concede they are struggling to…
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Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear…
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