Browsing Tag

Multichannel Marketing Hubs

For a Second Straight Year, Optimove is Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Optimove, the leading CRM Marketing Platform, announced that Gartner has recognized it as a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs. This is the second straight year Optimove has been positioned in the Challengers' quadrant and fourth consecutive year that it has been recognized in the Critical Capability report in the same space. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Gartner defines the multichannel marketing hub as a "technology…

Acoustic Placed as a Leader in 2021 Magic Quadrant for Multichannel Marketing Hubs

Acoustic, an open and independent marketing cloud and analytics provider, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for May 2021*. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute. Marketing Technology News: Clinch Secures $10M in Series A Funding Round to Support Accelerated Growth and Increasing Demand… Acoustic, and its multichannel marketing hub the Acoustic…

SAS a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

SAS unique as it provides everything a business needs for orchestrating complex customer journeys via a single integrated marketing suite Decreasing budgets, changes in consumer behavior and the sudden move to digital channels has led marketing leaders to reimagine their approach to MarTech stacks. SAS a leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs. SAS, recognized as a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubsi based on completeness of…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Third Consecutive Year

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year

Pegasystems Inc. , the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. This is the second consecutive year Pega has been recognized as a Visionary in this report. Gartner evaluated 21 marketing software vendors to evaluate against 15 different criteria on their ability to execute and completeness of vision. According to Gartner, "Success requires data driven insights into…

SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019

The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience. SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360,…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs

Pegasystems Inc, the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report. Gartner evaluated 21 marketing software vendors against 15 different criteria based on their ability to execute and completeness of vision. According to Gartner, their "inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning…

Adobe Recongized as a Leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs

Adobe Positioned Highest Overall in the Magic Quadrant Based on Its Completeness of Vision Adobe is now a leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs. The leading marketing cloud company announced that it has been named a Leader by Gartner, placed furthest to the right in “completeness of vision.” The report evaluated 21 vendors, and Adobe was positioned in the Leaders quadrant. Recommended Read: Decoding the B2B Purchasing Puzzle in 2018 Evaluation criteria for “completeness of vision”…