Multichannel Marketing Hubs

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Pegasystems Inc. , the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. This is the second consecutive year Pega has been recognized as a Visionary in this report. Gartner evaluated 21 marketing software vendors to evaluate against 15 different criteria on their ability to execute and completeness of vision. According to Gartner, "Success requires data driven insights into…

The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience. SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360,…

Pegasystems Inc, the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report. Gartner evaluated 21 marketing software vendors against 15 different criteria based on their ability to execute and completeness of vision. According to Gartner, their "inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning…

Adobe Positioned Highest Overall in the Magic Quadrant Based on Its Completeness of Vision Adobe is now a leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs. The leading marketing cloud company announced that it has been named a Leader by Gartner, placed furthest to the right in “completeness of vision.” The report evaluated 21 vendors, and Adobe was positioned in the Leaders quadrant. Recommended Read: Decoding the B2B Purchasing Puzzle in 2018 Evaluation criteria for “completeness of vision”…