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MVP

MetaMedia, Velocity And Pixelogic Announce “MVP” Partnership

MetaMedia, Velocity and Pixelogic are proud to announce MVP, a groundbreaking partnership between these three industry leaders that will deliver next generation solutions, streamlined workflows and reduced cost in relation to creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP brings an unparalleled end-to-end solution to improve how DCPs, KDMs, and cinema advertising are produced and distributed over managed internet connections directly to…

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1 Million Per Match Value

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present –…