native advertising platform

Analysis from the UK's largest native advertising platform, ADYOULIKE, for the period before, during and after the initial stages of lockdown reveals key ad spend trends. The second barometer report, following an initial report looking at the early period of lockdown, clearly shows a V-Shaped impact of COVID-19 on the overall digital advertising ecosystem. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail,…

Outbrain Commits to Engaging Millions of Users to Help Promote Education and Awareness Globally Outbrain, the world’s leading discovery and native advertising platform on the open web, announced it is part of the collective who have responded to the United Nation’s open brief to help stop the spread of COVID-19. Outbrain is committed to supporting this initiative by distributing approved creatives through its publisher network in the coming weeks. Marketing Technology News: Nextup Hires Industry Expert as Director of…

Outbrain, the world's leading discovery and native advertising platform on the open web, announced the completion of the acquisition of Ligatus, a leading European native advertising platform currently working with many of Europe’s premium publishers such as RTL, Le Monde and Stern. “All these newly formed leadership roles will ensure Outbrain is a strong and strategic player in native advertising for the European market, further accelerate year on year growth, and solidify their excellence in Native and Programmatic” This…

LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece of Content Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with native advertising platform Prezna. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into Prezna’s content distribution technology. Through this partnership, Prezna’s customers will have direct access to revenue per…