Browsing Tag

Native Advertising

TechBytes with Lee Walsh, Regional Managing Director, NewBase

Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' pace. Asia, in particular, is more diverse and complex compared to the markets in the Americas and Europe. Lee Walsh, Regional Managing Director, NewBase, gives us an inside view of the Asian advertising ecosystem and helps us to understand the nature of the American and European digital advertising markets.Tell us about your role at NewBase and the team/technology you handle.…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

my6sense Taps Mobile Marketing Pioneer Ivan Braiker as Chief Strategy Officer

my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile devices, my6sense, a comprehensive, white label programmatic native ad platform and exchange, is adding mobile marketing pioneer Ivan Braiker as the company’s first Chief Strategy Officer. Currently, my6sense offers an open programmatic white-label native advertising platform for ad networks, media trading companies, group publishers, DSPs and SSPs. Read More: Key…

SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply

In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough's Quality Publisher Base SpotX, the leading video advertising and monetization platform, announced a new integration with Sharethrough, the industry's leading native supply-side platform, to bring SpotX's programmatic infrastructure for outstream demand to Sharethrough's in-feed video supply. By connecting advertisers around the world to Sharethough's unique standard outstream format,…

Outbrain Acquires AdNgin to Further Enhance the Reader Experience

Investing in Reader Optimization, Acquisition Will Help Outbrain Continue to Put Personalization First Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years. Guiding digital discoveries of readers around the globe, Outbrain connects publishers, marketers and consumers through personalized,…

AdColony Joins Coalition for Better Ads

Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined the Coalition for Better Ads (CBA) as an Associate Member. As a partner, the company will contribute to the development and implementation of new Coalition standards that enhance the consumer experience, including any future standards for mobile in-app advertising. Since its inception in 2016, the CBA has successfully identified the four types of desktop web ads and eight types…

The Most Overlooked Necessities of Branded Content

Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in the US will hit $21 billion, up from $17.3 billion in 2017. But despite growth, the development and distribution of branded content has never been as confusing and complicated as it is today. Content distribution options, both paid and otherwise, have proliferated, and yet firm…

Ad Cost Impact Analysis: Upfront TV Ad Sales

Upfront TV Ad Sales Help Shield Networks from Controversy and Advertiser Boycotts, Says SQAD's Cost Data The Ad Cost Impact Analysis report released by SQAD LLC, an advertising research, analytics, and media planning software company, shows how networks like NBC and Fox News can be protected from revenue fluctuations in the face of controversies and/or advertiser boycotts. "In analyzing the data from MediaCosts: National, we can clearly see that the impact of the boycott on Laura Ingraham's program — initiated by…

IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud

New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their…

SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data

The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use of Their Valuable Consumer Data Video is now a staple technology for most marketing teams, providing relevant content experiences at scale. As we move to the middle of 2018, modern marketers have already written it on the wall for you -- Video is ubiquitous to personalized content experiences across all channels. From creating one-to-one connections with your customers or delivering an…

TripleLift and White Ops Forge Partnership to Fight Fraud in Native Advertising

TripleLift Is Bringing IVT Prevention to the Forefront of Its Services and Adopting Stricter Guidelines That Align with Growing Buyer Demands for 3P Measurement Standards TripleLift, a leading native advertising platform, has announced a partnership with White Ops. This native advertising partnership now becomes the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops' pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent…

TechBytes with Eric Berry, Co-founder and CEO, TripleLift

Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic advertising. To better understand how advertisers and publishers could benefit from Google Exchange Bidding to monetize their display ad inventory, we spoke to TripleLift's CEO, Eric Berry. Tell us about your role at TripleLift and the team/technology you handle. I am the CEO at TripleLift. The…

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary of its incubator program. Designed to rapidly test and unlock new ad capabilities across emerging channels, The SteelHouse Innovation Hub has successfully launched hundreds of campaigns over dozens of new channels for both brands and agencies. "Today's advertising landscape poses a challenge to every marketer and media buyer coordinating campaigns across…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

ADYOULIKE Acquires AI-Powered Video Platform Pulpix

The Acquisition of Pulpix Will Bolster Publisher Relationships and Advance the Company's Technology; Creates the Largest Video Native Advertising Company in the World ADYOULIKE, a leading in-feed native ad platform and pioneer in native advertising, announced today the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands combined with a powerful recommendation engine for the world’s leading brands and publishers. Pulpix, a Y Combinator startup alum, is a…

Persona.ly Joins Adjust’s Coalition Against Ad Fraud

Persona.ly, Global Leader in Mobile Ad Tech, Joins Adjust's Coalition Against Ad Fraud (CAFF), Will Continue to Combat Against Ad Fraud and Aid in Their Prevention and Detection.    Leading global mobile user acquisition and monetization firm, Persona.ly announced earlier this month its acceptance to Adjust's Coalition Against Ad Fraud (CAAF). Persona.ly's focus on developing proprietary fraud prevention technology in-house helped position it as a proficient combatant in the fight against fraudsters that can help set the…

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced it has hired Nick Stringer, former Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK) and former Chair of the European Interactive Digital Advertising…

Inc. Magazine Unveils Ranking of Europe’s Fastest-growing Private Companies

ADYOULIKE Ranks No. 1308 on the 2018 Inc. 5000 Europe with Three-Year Sales Growth of 544%  Inc. magazine ranked ADYOULIKE. NO 1308 on the 2018 Inc. 5000 list of fastest-growing private companies in Europe. The Inc. 5000 Europe represents the only comprehensive look at what may be the most dynamic segment of the world's economy: fast-growing private companies. Julien Verdier, CEO, ADYOULIKE, added, "We are delighted to be listed in the Inc. 5000 list for 2018. Our business has grown at a phenomenal rate over the…

SourceMedia Debuts New Suite of Branded Content Products

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…

TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- first, to deliver unprecedented customer experiences; and then, manage the performance and validity of the CX performance based on audience conversions. Video monetization products catapult marketers and advertisers to achieve both, in a programmatic ecosystem. To understand how should app-marketers and mobile advertising platforms make better use of Video Monetization and news streaming…