Browsing Tag

Native Advertising

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…

PowerLinks Raises $6.1 Million Series A to Automate Relevant Native Advertising

Powerlinks Is A Software Platform Which Automates The Buying And Selling Of Personally Relevant And User-Friendly "Native" Advertising PowerLinks announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation from leading angel investors and PowerLinks management. PowerLinks is emerging as a leader in a new generation of advertising platforms, connecting advertisers and publishers in a data rich marketplace, which processes over 6…

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…

Sticky Content Launches Native Advertising Network Powered By Nativo To Monetize Branded Content Inventory

Sticky Content, the PA Group’s creative content agency, has partnered with native advertising platform Nativo to offer leading brand clients access to publisher audiences at scale Emily Shelley, Managing Director at Sticky Content, said, “In an era of increasing fragmentation, reaching a guaranteed high-value audience with engaging content is becoming harder to achieve. That’s why this new native network offers such value to our brand clients.” Shelley added, “Meanwhile publishers, many of whom have a long and…

Outbrain Launches Programmatic Access on AppNexus

OPA integrates demand partners into Outbrain’s native ecosystem on which customers can bid on CPM basis Outbrain, a content discovery platform, launched Outbrain Programmatic Access (OPA), on AppNexus. Being the first strategic launch partner for OPA, AppNexus marketplace customers can now bid on Outbrain’s inventory on CPM basis. Available to customers worldwide, OPA integrates programmatic demand partners into Outbrain's largest premium programmatic native ecosystem. Brian O'Kelley, CEO, and Co-Founder,…

Key Publisher Strategies for Operating in the Programmatic Video Landscape

According to J.P Morgan programmatic video in the US alone is tipped to grow 12% in 2017 compared to 2016 and is growing faster than search. Why is programmatic video so confusing? Despite competition from Google and Facebook, the growth in mobile video and the increase in the number of formats have enabled programmatic video to become the go-to transaction process for most video advertising.  Still, many publishers remain confused by programmatic video processes and technologies. The increasing number of players, rapid…