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neuroscience

Neurocreativity Gives Brands an Emotional, Competitive Edge

Sensational imagery has the power to move people and inspire brand devotion – especially when it has an emotional hook. Emotions travel five times faster than rational thought, according to a recent BBC interview with the marketing agency Lida. Ultimately, we feel first and then we think, which can have a huge impact on purchase decisions and overall campaign success. By engaging audiences on a deeply emotional level, Saddington Baynes has helped create hugely impactful campaigns for Honda, Jo Malone London, Asics, and other…