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New Research

New Research Details How B2B Content Marketers are Responding to COVID-19

Content Marketing Institute Releases New Research on B2B Content Marketing in North America Content Marketing Institute (CMI) just released its 11th annual B2B content marketing research report which includes insights into how content marketers have adapted since the pandemic hit. The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is produced by CMI along with our friends at MarketingProfs, and sponsored by ON24. Marketing Technology News: Momentum Expands Insight Strength…

New Research from Fresh Relevance Indicates Retailers Could Reduce Return Rates by Using More UGC

Study highlights that one third of shoppers find product photos from other customers useful when making an online purchase decision, while just 16% of retailers surveyed use UGC to engage customers The clamp down on ‘serial returners’ has been making the news headlines recently, following the increase in volume of goods being returned over the last two years. Yet, new research from Fresh Relevance, the real-time personalisation platform, has revealed that leveraging more user-generated content helps shoppers choose the…