New Research from Fresh Relevance Indicates Retailers Could Reduce Return Rates by Using More UGC
Study highlights that one third of shoppers find product photos from other customers useful when making an online purchase decision, while just 16% of retailers surveyed use UGC to engage customers
The clamp down on ‘serial returners’ has been making the news headlines recently, following the increase in volume of goods being returned over the last two years. Yet, new research from Fresh Relevance, the real-time personalisation platform, has revealed that leveraging more user-generated content helps shoppers choose the…