New Research

Recent survey results reveal consumers are open to sharing data for personal and societal benefits, but privacy concerns linger According to a new survey by Gravy Analytics, a leading provider of enterprise location intelligence, consumers…
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Report from insightsoftware and Hanover Research reveals the gaps that need to be bridged to reach data fluency, noting challenges in data quality and connection insightsoftware, a global provider of reporting, analytics, and…
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New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales SimplicityDX, the edge experience company, announced new research showing that escalating customer…
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Faced with both infinite possibilities and challenges, Generation Alpha may be better called Generation Infinite Generation Alpha – the next generational cohort coming up after Gen Zs, who today are roughly 12 and under – is facing a…
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Business decision makers and knowledge workers agree that at least 50% of the data their company uses on a day-to-day basis should be focused on doing good for the communities it serves New research from Cloudera, the enterprise data cloud…
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Blis, the leading privacy-first, location-powered advertising partner, announces the launch of its new research-based e-guide, "The insider report: by media planners, for media planners". The e-guide is designed to ensure media planners are…
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Future of Video address OTT service stacking and video service bundling strategies Parks Associates' new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service…
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BAI, a nonprofit independent organization that delivers the financial services industry’s most actionable insights, released new research addressing the top priorities on financial services leaders’ minds and changing consumer attitudes…
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Gen Z Americans do not participate in trolling behavior as much as millennials, according to new research published by the Avast Foundation. The study finds: Over two-thirds of American 25–34-year-olds (64%) have engaged in trolling…
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New research and ESG Maturity Model from Verdantix and Cority confirms Sustainability is now a core element of corporate strategy and integral to overall performance Cority, the leading global enterprise Environmental, Health, and Safety…
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A quarter of businesses still make decisions without using data The pandemic has exposed an alarming shortage of data literacy skills among business decision makers, according to new research. Now more than ever, it is essential…
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Content Marketing Institute Releases New Report on B2B Content Marketing in North America B2B brands are waking up to the power of content marketing due, in part, to the pandemic. That’s a key finding in Content Marketing Institute’s (CMI)…
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New research shows most apps used for mobile authentication have serious vulnerabilities, even if hardware security is used. Digitization is driving demand for strong digital identities. A recent McKinsey survey1 reports that the…
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Predicts ecosystem revenue opportunity to more than triple to $51.2 billion by 2025 UiPath, a leading enterprise automation software company, announced new research from IDC that examines the contributions of UiPath robotic…
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 Survey also finds that the vast majority (97%) of organizations have guidelines in place to ensure bots are used responsibly Bright Data, the global industry leader in making public web data accessible to all, has released new…
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Many of the world’s largest publishing, media and gaming companies will benefit from FADEL’s digital IP Management solutions developed in Montréal. FADEL, an innovative provider of rights & royalty management software, is…
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Cost to message different audience segments with the same vaccine videos can vary up to 50% Realeyes, a pioneer and leader in video attention measurement, released new research showing how the efficacy of public service…
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MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges MMA Global, the association devoted to architecting the future of marketing for CMOs, today published…
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Tala Security’s analysis of the websites of Europe’s top mobile providers indicates that sensitive data is at risk from over-sharing and attack—with little effective security in place to prevent it New research released by Tala Security …
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Exasol study shines spotlight on the data literacy gap affecting 16- to 21-year-olds’ readiness for the data-driven future Only 43% of respondents consider themselves to be data literate 55% of respondents believe data skills should be…
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