COVID-19: Redesigning the NewFronts for Flexibility and Streaming
With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to interact and transact during the annual Digital Content NewFronts marketplace.
IAB's plan is to add a video-streaming option to let consumer brands, advertising agencies, and publishers design their individual events and meetings to fit their business needs, and facilitate decision-making and buying.
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