Browsing Tag

NewFronts

COVID-19: Redesigning the NewFronts for Flexibility and Streaming

With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to interact and transact during the annual Digital Content NewFronts marketplace. IAB's plan is to add a video-streaming option to let consumer brands, advertising agencies, and publishers design their individual events and meetings to fit their business needs, and facilitate decision-making and buying. MarTech Updates: Affinity Acquires Nudge.ai; Brings AI to the Center of…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

Twitter Debuts New Slate of Best-In-Class Premium Content Deals at 2019 Digital Content Newfronts

Univision, the Wall Street Journal, Nfl, Espn, and Viacom Among Collaborations That Offer Advertisers the Opportunity to Connect to Twitter's Influential and Receptive Audiences Twitter returned to the Digital Content NewFronts with an expanded lineup of new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences throughout the world's most seminal cultural moments. New collaborations and renewals were announced across news, sports, gaming…