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The Latest Local Social Features Brands Need to Know

For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail. Here are four of the…

Instagram Adds Time-Spent Dashboard to Tell Screen Zombies, “You Are All Caught Up!” and How

Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible to Suicide, Bullying and Fake News Last week, I was talking to a few VPs of Product Marketing, for the Interview Series, about the validity of 30-second videos and their performance! Looks like, Facebook heard it all… (speculation!) After an unknown source leaked screenshots from the Time Well-Spent movement in June, we knew this feature was obviously going live; but not when. It came a month too soon, I…

Animoto Releases Video Marketing Best Practices for Social Media

Tips Include Using Square Videos to Take up 78 Percent More Space in Social Feeds and Optimize for Mobile Viewing Animoto, the company that makes it easy for anyone to create professional marketing videos, released its "Cheat Sheet for Social Media Video." The guide includes practical tips for businesses looking to maximize their presence on Facebook, Instagram, Twitter and YouTube through creating and sharing marketing videos. As video on social media continues to become more prevalent, marketers and small businesses…