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Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of Marketing Analytics for 2018 Most marketing teams now run with a cheat sheet on how to crack the email marketing puzzle. Mediocre how-to-do lists and tip sheets on subject lines are so archaic that they no longer drive home sales in 2018. To get a closer and more contemporary insight on how to improve your email flavor and improve diversity that boosts open-rate, we bring to you tips baked in fire and passed…

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…