Browsing Tag

NLP

NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly…

Cybersecurity Company CHEQ Raises $5 Million to Replace Ad-Verification Tech with Fully Autonomous Brand-Safety System

CHEQ is a Global Cybersecurity Company and a Pioneer of Autonomous Brand Safety, Protecting the Digital Ad Spend for the World's Leading Brands Cybersecurity company CHEQ announced the closing of $5M in Series A funding, which will help it enable digital advertisers to publish ads in a brand-safe environment and prevent ad fraud. CHEQ’s Autonomous Brand Safety solution uses military-grade AI and Natural Language Processing (NLP) to rapidly analyze content and users so that brands can prevent in real time having their ads…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

New AI Tech Reshapes How Companies Listen to Customers

Customer Experience Leaders Using Luminoso Can More Quickly Identify Hot Topics Otherwise Buried in Avalanches of Open-Ended Customer Feedback Luminoso, the natural language company that provides AI-powered customer insight, is helping a growing list of customer experience professionals and data scientist teams to learn from the high volume of constantly arriving customer communications - like support tickets, open-ended survey responses, and product reviews - that would otherwise go unread. “Global enterprises selling…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

Artificial Intelligence Learns and Builds Conversational AI Chatbots Autonomously

Acobot Invents an Artificial Intelligence That Learns from the Web by Itself and Builds Conversational AI Chatbots Autonomously Acobot LLC, an artificial intelligence startup, announced a new release of its artificial intelligence Aco, featuring the capability of self-learning from free-form text such as web pages and creating conversational AI chatbots, which are ready to work as virtual agents for customer support automation, without any further training by a human. Conversational AI and chatbots are often mentioned…

5 Disruptive Trends in Martech in 2018

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in 2018, it’s appropriate to gauge where Martech is heading. The marketing technology stack of today is like one big meadow with resources and tools in abundance and a whole bag of integrations to choose from. Let’s contemplate the state of affairs for Martech in 2018 and pin some trends…

Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias

"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer preferences." Tell us about your role and how you got here. What inspired you to be part of Collective Bias? Back in 2009, I was working at a social media agency and was told to start a blog about marketing to moms. I was fortunate to start it at a time when every brand was looking to work with moms who were bloggers. Through the blog, I got connected to the UN and became a Shot At Life Champion,…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

TechBytes with Steve Borthwick, CTO, Artesian

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…

Interview with Alli McKee, CEO and Founder, Stick.ai

"The rise of AI-powered products forces us to double down on the human skills: communication, relationship building, storytelling. It enables us up to be more creative, as a whole." Tell us about your role and how you got here? What galvanized you to start Stick.ai? Communication is the world’s single biggest challenge today. We know visual communication is more effective, and yet we can’t do it because the vast majority of us aren’t designers. Our appetite to consume visual content has skyrocketed, yet our ability to…

Anexinet Enhances Listenlogic With Artificial Intelligence and Ensemble Machine Learning Capabilities

New Improvements Turn Internal and External Unstructured Data from all Omni-Channel sources into Meaningful Sales and Customer Service Insights Anexinet Corporation, a leading provider of digital business solutions, announced the release of ListenLogic 3.0. ListenLogic 3.0 has been upgraded with over 20 new enhancements to more efficiently gather data across contact center records, social media posts, email conversations, marketing surveys and automatically return meaningful business insights. Significant improvements…

Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

As consumers expect instant satisfaction with their customer experiences – and a readiness to voice their displeasure over social media – they increase the pressure on businesses to effectively and correctly answer customer queries. With that in mind, C-suite executives across industries are increasingly focused on creating a customer experience that is responsive, intelligent and accurate. When any company grievance can be shared instantly and publicly, executives know that it’s critical to connect with their customers…

Boost.ai Secures $5 Million Investment to Expand Internationally

Boost.ai, One of the Fastest Growing AI Companies in the Nordics, Receives Series A Funding for International Expansion from Leading VC Firm, Alliance Venture Boost.ai, the provider of some of the world's most robust chatbots and virtual assistants, announced the closing of a new round of financing from Alliance Venture. The terms of the transaction were not disclosed, but the deal will potentially inject up to $5 million into the company. The company ownership will remain firmly in the hands of the founders and…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…

Digimind Social Intelligence Solution Unveiled with Advanced Listening and Analytical Capabilities

Digimind Social Now Seamlessly Integrates Thousands of Global TV and Radio Sources with over 850 Million Online Data Sources, Providing Brands with a 360-Degree View of Brand Reputation, Consumer Insights, and Market Trends Leading social listening and intelligence software provider, Digimind, has announced the monitoring of more than 2,000 international TV and radio sources within its platform. Expanding its enhanced listening and analytics capabilities to international offline sources, Digimind Social enables brands to…

Passage.AI Partners With Edgewood Networks to Expand Into Key Vertical Markets

Strategic Agreement Enables Edgewood Networks Customers In Various Industries to Quickly Deploy AI-Powered Chatbot Solution  Passage.AI, a pioneer in AI/NLP-enabled conversational interfaces, announced a strategic partnership with Edgewood Networks, a leading network security and integration firm. Through this partnership, Edgewood Networks will leverage its relationships with leading companies in the telecom, government, travel and entertainment industries to now offer a AI-powered conversational interface…

A Marketer’s Thanksgiving

This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation with our customers. Previously, we did not have the tools to do that. We had to resort to inferior tools to communicate with our customers. It started with print and TV ads, and got a little better with search and social media ads. However, messages were still targeted at broad customer…

Fireside Chat with R. J. Talyor, CEO at Quantifi

"Marketing is the new finance." And, Quantifi has taken the first step towards making it true. The marketing R&D and digital ad experimentation platform announced its launch and the $2 million seed funding today. Of course, the latest funding is the result of a phenomenal team that Quantifi has. However, I wanted to know more about their journey. So, I went a step ahead to ask the pilot himself, who is at the helm at Quantifi—  R. J. Talyor, the CEO (R. J.). Here is what played out last evening between me and R. J.…