Browsing Tag

NPR

Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

New AdsWizz Software Updates Fully Support RAD Podcast Measurement Framework

AdsWizz Streaming Ad Server and SDK Updates Support and Enhance Remote Audio Data (RAD) Framework, Further Reinforcing RAD as an Industry Standard for Podcast Listening Measurement AdsWizz announced that the newly released version of its Ad Insertion Software (AIS) fully supports the Remote Audio Data standard (RAD) developed by NPR, in collaboration with audio industry stakeholders. In addition, AdsWizz has added features that offer more flexibility and accuracy around measuring podcast listening that aligns with the…

Scripps to Acquire Triton, the Industry Leader in Digital Audio Infrastructure; Measurement

The E.W. Scripps Company is acquiring Triton, the global leader in digital audio technology and measurement services, helping Scripps advance its strategies for near- and long-term value creation. Triton serves the growing digital audio marketplace through a software-as-a-service (SaaS) business-to-business revenue model. Triton powers or measures streaming music and podcasting for many of the biggest names in audio, including Pandora, Spotify, NPR, iHeart, Entercom, Cumulus, Prisa (Spain), Mediacorp (Singapore) and…