Banner Before Header
Browsing Tag

NPS

Three Secrets to Better Understanding Target Accounts and Buying Committees

Congratulations! You just finished building a list of target accounts. That’s a great thing because you’ve taken an important step toward helping your revenue team align around the customers your company most wants to win or grow. So what should you do next to reach that alignment and win those deals? There are some secret weapons when it comes to bringing an account list to life. Here are three actions that help you get to know accounts and the people in them and maximize the impact of Account-Based Marketing (ABM) and…

ConvergeOne 2019 Corporate Net Promoter Score Rises to 72

ConvergeOne, a leading global IT services provider of collaboration and technology solutions, announced that its 2019 Corporate Net Promoter Score has risen to 72. ConvergeOne's 2019 Corporate NPS is two points above its 2018 NPS of 70, and eleven points above its 2016 score of 61. The 2019 score maintains ConvergeOne's placement in the "Excellent" NPS category, which only a select group of customer-centric companies are able to achieve. In the IT services industry, the average NPS—as reported by ClearlyRated—is 24, which…

Throw out the NPS Playbook! Create a CX Strategy That Works

Net Promoter System (NPS) for measuring customer experience is no longer serving your brand The customer experience (CX) world is fundamentally changing. Customers are savvier, more demanding, and expect personalization and prompt attention. Because they’re exposed to a broader range of products and services from a variety of businesses, they have every opportunity to shop around. But businesses can survive and thrive in this environment by listening to customers, understanding their experience and responding quickly to…

Measuring Company Success Beyond the Bottom Line: Why It Pays to Invest in Your Customers

In the SaaS world, especially, satisfying and retaining customers is crucial to a startup’s success. Unhappy customers translate to customer churn, which ultimately acts as a leak at the bottom of your ship. It’ll drag you down. On the flip side, successful customers become advocates for your brand - accelerants for your growth. As such, it’s critical that companies prioritize customer success - that we plan for it and, even more importantly, measure it so as to determine if we’re doing a good job with meeting our…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…