Browsing Tag

OEM

AutoWeb Implements Cost Reductions in Response to COVID-19, Including Voluntary Executive Salary Reductions

AutoWeb, Inc., a robust digital marketing platform providing advertising solutions for automotive dealers and OEMs, has implemented a series of cost actions in response to COVID-19, including reduced executive and board compensation to mitigate the financial impact to other members of the team. The cost reductions are expected to save approximately $1.6 million in cash expenditures in 2020. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel Cost…

Advid Receives First OEM Partnership, 100% Co-Op Eligible in Audi’s New Tier III Marketing Covenant Guidelines

Advid's automated video platform is now Co-Op eligible for all Audi retailers in North America Advid is pleased to announce its new relationship with Audi North America as a Co-Op eligible pre-roll provider for Tier III automotive. Effective September 4th, 2019, Advid's automated, dynamic video technology will be available to all Audi dealers in North America at a preferred rate through Audi's new Tier III Marketing Covenant Guidelines. Advid can be selected as a pre-roll provider independently of which digital advertising…

Productsup Integrates with SAP Product Content Hub Solution, Delivering an End-to-End Product Content Flow to Customers

Productsup signs OEM agreement with SAP to leverage their leading content syndication and feed management capabilities for SAP Product Content Hub solution Productsup announced it has signed an original equipment manufacturer (OEM) agreement with SAP. Through this agreement, SAP integrates Productsup’s leading product content syndication and feed management capabilities into their SAP Product Content Hub solution. The bundled cloud solution enables businesses to integrate, manage, syndicate and publish product content…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…