Overwhelmed with Endless Marketing: New Research Finds That Customers Are Sick of Irrelevant Messages from Retailers
Ometria Finds That Marketers Face a Choice Between Stressing out Customers with Lots of Generic Marketing, or Putting Customer Experience First
AI-powered customer marketing platform, Ometria, launches its third annual ‘consumer census’ which interrogates the state of retailers’ communication with UK consumers. Ometria partnered with Censuswide to survey 4,003 consumers across the US and UK.
The findings of the research suggest that customers are feeling overwhelmed and stressed out by their inboxes - and they…