4 out of 5 Global Consumers Vow to Stick with New Brands Purchased During Quarantine
Other shopping behaviors caused by COVID-19, including use of subscription services, are also likely to continue
More than a third (39%) of consumers globally purchased from new brands during quarantine and a significant 88% will continue to buy from those brands in the future, according to new research conducted by Bazaarvoice Inc., the leading provider of product reviews and user-generated content (UGC).
The pandemic has forced consumers in the US to explore alternative brands and shopping methods, branching out of their…